Description

The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand

Do you wish you has a sustainable and substantial competitive advantage? Now you do!

Imagine knowing who your ideal customer, where they shop, and what motivates them to choose your brand over the competition. This can dramatically impact your sales. Shoppers what what they want and they can’t buy your products if they can’t find them. Learn how to tilt the playing field in your favor. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential. Maximize every opportunity! Learn how to leverage this strategy to grow sale and profits.

You will learn:

  • How to level the playing field between you and your most sophisticated competitor
  • True category management is the great equalizer between brands of all sizes. It includes all forms of data and insights. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
  • 2. That knowing your numbers means going beyond canned topline reports
  • Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Retailers want insight, actionable insights – not the same canned reports all of your competitors share. Learn how to level the playing field with the big brands with skills your competitors overlook
  • 3. How to use data to tell a compelling story others overlook
  • Knowing how to tell a compelling story with numbers is critical to your success. This includes ALL data. Some of the most impactful insights comes from social listening and online sources. I’ve used these strategies to push big brands around my entire career and you can too
  • 4. How the impact real-time retail time insights can make on your brand growth
  • Most brands rely exclusively on syndicated data which can be a month old before you get it. Consumer/shopper survey data is great for story telling but it too is historical. Imaging have real-time insights to plan, forecast, and drive sales. Harnessing the
  • 5. How to maximize your results by harnessing the power of leading experts
  • Talented Category Management Experts and Data Scientists are worth their wight in gold. They have the unique ability to find golden nuggets others overlook. They can dramatically improve your results as well as your ROI