Description

You’re told you need data but what kind and how can you get the most from it? This can be overly complicated but it does not need to be.

The same canned report other brands use WILL NOT differentiate your brand. Learn how mine for the actionable insights retailers REALLY want!

Lets face it, data is expensive and choosing the wrong data is a huge waste of money – especially if it does not give you a significant and sustainable competitive advantage. Having the right data and knowing how to get the most from if can give you a huge competitive advantage. Buying the wrong kind of data can derail your brand and even bankrupt it – especially if it blinds you from key trends, overlooks competitive threats, and masks growth opportunities. For example, not being able to compare your brand to other brands in Denver Colorado natural food stores. Contact me for creative strategies to answer this question.

Most brands rely solely on canned topline (templated) reports. This is a huge mistake! The same reports used to sell motor oil will not differentiate your organic baby food with retailers. You need to know what kind of data you need to buy and how to tell a compelling story with it. That is what this course is about.

You will learn:

  • How canned topline reports fail to highlight your brand's impact on category growth
  • Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they want – sustainable category growth and a competitive advantage
  • 2. That knowing your numbers means going beyond canned reports
  • Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
  • 3. How to use data to tell a compelling story others overlook
  • Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
  • 4. What retailers REALLY need
  • Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn to be more than just another brand on a retailer's shelf. Become a category leader