Description

What other brands WISH they knew to dominate their category. Learn how to become a Category Leader. What retailers REALLY Want!

Do you wish you had a sustainable and substantial competitive advantage? Now you do!

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Learn how to leverage this strategy to grow sales and profits.

You will learn:

  • How to use the category review to gain a significant competitive advantage
  • Most every retailer requires category reviews BUT traditional strategies overlook the awesome opportunity they provide to differentiate your brand from your competition. Learn how to be more than just another brand on a retailer's shelves. Learn how to become a trusted and respected resource and partner to the retailer. Savvy retailers tend to reward brands that help them achieve their objectives – more sales, more shoppers, and a competitive advantage
  • 2. How to level the playing field between you and your most sophisticated competitor
  • True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
  • 3. How canned topline reports fail to highlight your brand's impact on category growth
  • Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they REALLY want – sustainable category growth and a competitive advantage
  • 4. That knowing your numbers means going beyond canned topline reports
  • Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
  • 5. How to use data to tell a compelling story others overlook
  • Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
  • 6. What retailers REALLY need
  • Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn how to be more than just another brand on a retailer's shelf – become a category leader