Description

The great equalizer between small and large brands. Learn what retailers really want, and how to grow sustainable sales and profits

Ever wish you knew how to level the playing field between you and your most sophisticated competitors? Ever wish you knew strategies your competitors overlook and don’t know about? This is where a talented category management professional is worth their weight in gold!

Category management was born out of a need to reduce wasteful trade spending, eliminate out-of-stocks, improve merchandising, give brands and retailers a significant competitive advantage, maximize sales and profits, and much more. Big brands rely heavily on the advanced strategies found in True Category Management. These strategies can be even more effective for your natural brand – IF you know how to use them properly. Take this course to differentiate your brand and stand out on a crowded shelf.

You will learn:

  • How to level the playing field between you and your most sophisticated competitor
  • True category management is the great equalizer between brands of all sizes. It can give you a significant and sustainable competitive advantage. Learn how to explode sales and profits with strategies other brands overlook
  • 2. How canned topline reports fail to highlight your brand's impact on category growth
  • Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn the strategies to give retailers what they REALLY want – sustainable category growth and a competitive advantage
  • 3. That knowing your numbers means going beyond canned topline reports
  • Fact based selling is a critical skill that every brand needs to know BUT even the big brands struggle with this. Learn how to level the playing field with the big brands with skills your competitors overlook
  • 4. How to use data to tell a compelling story others overlook
  • Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too
  • 5. What retailers REALLY need
  • Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn how to be more than just another brand on a retailer's shelf. Become a category leader