Featuring Lois and Bob Gamerman With Soft Stuff Distributors Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers. This is a big reason why mainstream brands ship directly to retailers and avoid using distributors. Learn creative ways to maximize sales, support local initiatives, and help retailers convert occasional customers into loyal shoppers. You will learn how to: Enter your name and email address below and I'll send you periodic updates about the podcast.
Retail is broken beginning with our food supply system. It frequently makes it difficult, if not impossible, for brands and retailers to meet the needs of their shoppers. Covid exasperated this.
Ensure your customers can find and buy it wherever they shop
Avoid frivolous deductions that waste money and valuable time
Maximize your promotion ROI
Give your retail partner a competitive edge
Reduce brand killing out-of-stocks
Have your brand promise reflected in across every retailer
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FREE Trade Promotion ROI Calculator:
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Free brand-building resources to help you grow and scale
Turnkey Sales Story Strategies FREE ON-DEMAND COURSE
Why Most Brands Fail – The Roadmap To Sales Success FREE ON-DEMAND COURSE
Essential In-Store Customers First Marketing Strategies FREE ON-DEMAND COURSE
How To Drive Profits With Sustainable Packaging FREE ON-DEMAND COURSE
The Retail Game – What You Need To Know With Bob Burke FREE ON-DEMAND COURSE
Sales Success Begins With A Solid Business Plan FREE ON-DEMAND COURSE
How To Turn Your OnLine Data Into Explosive Sales Growth FREE ON-DEMAND COURSE
2016 Category Management Handbook Page 20 & 21
Want Flawless Promotions?
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this simple cheatsheet.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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