There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them.

Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers – why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand.

Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate your brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community.

A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm.