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18 01, 2026

Why Great Brands Still Lose Sales at the Shelf
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Why Great Brands Still Lose Sales at the Shelf

Distribution Expansion, Podcast, Video

Why Great Brands Still Lose Sales at the Shelf

By Daniel Lohman, CPSA|2026-02-05T20:35:23-07:00January 18th, 2026|Distribution Expansion, Podcast, Video|

If shoppers can’t find your product, they can’t buy it—no matter how strong your story is. In Day 12 of 30 Days to Profitable CPG Growth, I explain why friction at shelf quietly kills velocity and how to remove it. You’ll learn how to map the shopper journey, use market-basket insights to guide merchandising, [...]

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