pod295 Archives

29 01, 2026

Why Focused Brands Win While Others Stall
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Why Focused Brands Win While Others Stall

Distribution Expansion, Podcast, Video

Why Focused Brands Win While Others Stall

By Daniel Lohman, CPSA|2026-02-05T20:05:29-07:00January 29th, 2026|Distribution Expansion, Podcast, Video|

Distractions are silently killing emerging brands. In Day 23 of 30 Days to Profitable CPG Growth, we tackle one of the most overlooked growth killers: lack of focus. Learn how to distinguish real priorities from noise, delegate with confidence, and protect your time so execution doesn’t break down at shelf. This episode shows founders [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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Case Rate

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Base Cases

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Brand Unit Lift % %

Cost Per Incremental Case $

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Forward Buy Cases

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Total Variable Costs $

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Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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