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4 02, 2026

Look for & Close Category Gaps to Win at Retail
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Look for & Close Category Gaps to Win at Retail

Distribution Expansion, Podcast, Video

Look for & Close Category Gaps to Win at Retail

By Daniel Lohman, CPSA|2026-02-05T17:46:39-07:00February 4th, 2026|Distribution Expansion, Podcast, Video|

Most brands lose shelf space because they sell products—not solutions. In Day 29 of 30 Days to Prosperity, I show you how to uncover and close category gaps by starting with the shopper’s market basket and working backwards. You’ll learn how to identify need states, remove friction from the shopper journey, collaborate with complementary [...]

Promotion Efficiency Calculator - How effective is your trade spending?

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Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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