Pod326 Archives - Retail Solved

16 06, 2026

Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.
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Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.

Category Leadership, Podcast, Video

Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.

By Daniel Lohman, CPSA|2026-06-16T18:06:19-06:00June 16th, 2026|Category Leadership, Podcast, Video|

Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem is complexity? In this episode, I sit down with Mike Fata, founder of Manitoba Harvest and author of Grow, to discuss one [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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Base Cases

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Cost Per Incremental Case $

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Forward Buy Cases

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Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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