Explore how your brand is a reflection of your community and learn strategies to empower your business enhancing visibility. The strength of a brand is tied to the community it attracts, which can help sell the brand and provide support. This podcast episode features Alex, who is building a community and will share his [...]
Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being combining category management expertise with health professional insights to better [...]
Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and [...]
Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a [...]
Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings. [...]
Unlock the potential of your natural food brand with tailored brand-building strategies to connect with shoppers and build loyalty. Jeffrey Hayzlett, a seasoned CPG executive with a background in marketing and sales, explains C-Suite, a network of C-suite leaders, as a trust-building platform that provides resources and support to brands [...]
Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned with the overall business plan. By prioritizing trade marketing goals and leveraging partnerships, brands can gain a competitive advantage and [...]
Unlock growth potential with trade marketing. Discover what role trade marketing should play in your growth strategy for success.Trade marketing is crucial for brand growth, driving sales and customer reach. However, 70-90% of trade marketing dollars are wasted due to ineffective strategies. By understanding trade marketing dynamics and leveraging data, brands can negotiate better [...]
Tofurky is leading the plant-based revolution Discover how this brand shaped the hottest food trend in sustainable eating. Seth Isaacson, founder of Tofurky, recounts the company’s journey from a small, self-funded business to a national success. Inspired by tempeh, Tofurky disrupted the market with its plant-based products, particularly the Tofurky roast, which gained popularity [...]
Learn how to save money with 5 top strategies to dramatically reduce deductions that drain your business finances. This webinar series focuses on reducing deductions and improving trade marketing ROI for brands. It covers trade marketing, goal setting, and strategies that work in any challenging times. The focus is to get your brand on [...]