Unlock the secrets to maximize promotion effectiveness and boost your brand's sales with strategic trade marketing insights. Effective trade marketing, particularly promotions, requires a deep understanding of customers and the category to differentiate brands and negotiate win-win deals with retailers. Brands should focus on personalization, consistency, and clear communication of [...]
Discover how to use strategies brands overlook for innovative sales techniques that drive growth and enhance brand health. Understanding brand health, measured by category growth contribution, is crucial for small brands to differentiate themselves from larger ones. This involves increasing category contribution, optimizing distribution, and running targeted promotions. [...]
Unlock the Blueprint for Category Growth with effective merchandising strategies to enhance shopper experience and boost sales. Brands should provide planograms and data-backed insights to retailers for optimal product placement. A holistic approach to space management prioritizes the unique consumer and considers retailer goals and consumer shopping habits. [...]
Learn how a clear and compelling message can elevate your brand and make it resonate with shoppers on a personal level. A compelling brand message, emphasizing customer value to retailers, is crucial for success. Brands should focus on a “pull” strategy that attracts shoppers, providing actionable insights and supporting retailers [...]
Explore the Essential New Item Checklist to boost product innovation and grow your brand's presence in retail markets. A compelling brand message, effective merchandising, and category management are crucial for building shopper loyalty and driving traffic. Brands should focus on the customer journey, market basket size, and leveraging merchandising strategies [...]
Unlock your potential with Amazon Success Strategies to boost sales and brand growth in both online and traditional markets. Jeff Cohen, founder of Seller Labs, emphasizes the importance of a unified message across all retail channels and understanding a brand’s target audience before launching online with optimizing product listings, building [...]
Discover how sales success begins with story and personalization, connecting with customers on a human level for better results. Beau Haralson, founder of Human Design, emphasizes the importance of focusing on the consumer and creating a compelling brand story to achieve exponential growth. He highlights the triple bottom line approach, [...]
Discover The Most Important Customer and how LOHAS consumers drive demand for authentic, quality products. Ted Ning discusses the LOHAS consumer, a psychographic group prioritizing sustainability, health, and lifestyle choices. This group, represents 16-19% of the US population, is highly educated, affluent, and female, making them influential decision-makers and advocates [...]
Gain motivation and focus with Sage Brand Building Advice. The Podcast celebrates its 100th episode with industry thought leaders sharing advice for their younger selves. Get a masterclass on how to avoid the common pains of growing a brand and learn how to become an iconic industry leading brand today. [...]
Unlock your potential with Sales Management Success Strategies. Learn how expert guidance can drive your brand's growth. Bob Burke, a natural products consultant, shares his journey from Stonyfield Farm to founding Natural Products Consulting. He emphasizes the importance of a direct sales force, brand-retailer relationships, and his field manual, a [...]
