Explore proven strategies to level the playing field and win at retail. Learn how small brands can compete with industry giants. Lundberg Farms, a family-owned organic rice and quinoa company, prioritizes community involvement, sustainable practices, and employee well-being. They utilize data analysis to inform business planning, product creation, and consumer [...]
Unlock your brand's potential with proven success strategies for natural retailers to connect with shoppers and drive sales. This podcast episode highlights the role of purchasing cooperatives like INFRA in supporting independent natural retailers. INFRA, a national purchasing cooperative, provides cost savings, operational supplies, and financial benchmarking to independent organic and natural food retailers. [...]
Discover The Importance With Remaining Relevant At Retail With Shoppers and learn how to stand out in a competitive market. In the evolving retail landscape, brands must continuously innovate and personalize experiences to stand out. Understanding consumer motivations and leveraging technology for data-driven insights are crucial for success. Small brands can differentiate through experiential [...]
Learn how fact-based selling stories can propel your growth Gain competitive advantage with proven business strategies. Steve Hughes discusses his journey from large-cap companies to building successful brands in the natural food sector. Sunrise Capital Partners provides capital and expertise to natural brands, helping them scale and become “millennial magnet” [...]
Learn from disruptive brands and find out why starting with a mission is crucial for success in today's market. Organic India, founded to address farmer suicides in India, promotes sustainable agriculture and organic products. They emphasize the importance of organic products, particularly in categories like tea and coffee, and highlights [...]
Learn why a powerful brand message is crucial for creating authentic connections and driving repeat sales in your business. Steve Hoffman advocates for non-GMO and organic products. He founded Compass Natural Marketing, a PR firm that helps brands communicate their value to consumers and industry stakeholders. [...]
Explore how a vision quest evolved into an iconic brand that leads a movement and transforms lives around the world. Caryl Levine, co-founder of Lotus Foods, discovered black rice in China and created a business prioritizing sustainability and community impact. They source rice from six countries, utilizing sustainable farming practices [...]
Discover how one individual is making a lasting change for our planet and inspiring others to unite for a common goal. Katherine, a lifelong advocate for environmental and social causes, recounts her journey from a food cooperative worker to the Executive Director of the Organic Trade Association, The Climate Collaborative [...]
Uncover insider secrets to getting on shelf and discover what retailers truly want from your brand for success. Mathis Martines, a former natural products Kroger buyer, emphasizes the importance of brand vision, mission, and understanding retailer needs. He highlights the evolving retail landscape, the significance of brand-retailer relationships, and the [...]
Explore the power of perseverance and mission focus as key drivers in overcoming challenges and creating impactful brands. Megan Reamer and her husband founded Jackson’s Honest to create ketogenic-friendly potato chips for their son, Jackson, who has a rare autoimmune disorder. They found that a diet higher in fats and proteins, and lower in [...]