Effective promotions can add rocket fuel to your brand growth. Ineffective promotions can derail and even bankrupt your brand - a key reason why over 80% of natural brands fail. I’m committed to fix that.

Most brands rely on cookie-cutter strategies that do nothing to grow sustainable sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that can be the difference in being a thriving success or a failed experiment.

Mastering these skills will put on a direct path toward sustainable sales and profits.

This includes EVERY brand - including those that use trade promotion software applications.

$244 Billion was spent on promotions in 2017 that resulted in only a 17% increase in sales. Promotions represent 25% of your gross sales and yet over 70% is wasted or ineffective - a big reason brands struggle.

Stop wasting money! Every slight trade marketing ROI improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and more!