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Confusion pushes shoppers away. The customer journey needs to be simple and straight forward. Help lead shoppers to the resolution of their problem and you will win them for life. Make it easy for them to find and buy your products wherever they shop.

Welcome to Day 13: Use Clarity And Consistency To Amplify Your Message

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss a thing. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode - How To Make It Easy For Shoppers To Find And Buy Your Brand

2021 massive prospering - Doug brown conversation upcoming podcast
Commoditization is due to a lack of perceived value - low beliefs. Create massive value. Live in heroes journey *
Biggest Achilles heal of every brand * How I know this* Why it matters. We talked about the curse of knowledge and we talked about confusing commoditized shoppers/categories/messaging * Most strategies don’t consider the shopper journey and they don’t focus on your unique shopper - they commoditize generic shoppers - Sales and marketing is not aligned - usually siloed. This is a great opportunity for you to differentiate your brand. The reason for the 30 day challenge.
Consider how you feel when a brand personalizes their offer - burger king (have it your way) Starbucks, etc. Who ever imagined the value of a $5 cup of coffee - its the perceived value - the thing the cool kids do.
Next, help shoppers down the path. It may sound simple and even insulting - shoppers what us to tell them what to do and in what order. Consider online shopping - why cart abandonment is so high - same as in retail.

Turnkey course * analogy of a sherpa helping you up a mountain safely. I want to be your sherpa.

Doug book promo
Gratitude webinar and turnkey course

For additional inspiration listen to podcast episodes:
SECRETS 192 Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health. Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty

SECRETS 101 Ted Ning With Bodhi Tree & LOHAS & NatchCom, The Most Important Customer You Need To Focus On

SECRETS 26 Bobby Umar With Raeallan, Story Telling Secrets, Brand Messaging Strategies To Amplify Your Brand

SECRETS 172 Jeffrey Fierberg With Sora Digital, How To Use Digital Effectively To Tell Your Brand Story

Tip of the day: Confusion pushes shoppers away. The customer journey needs to be simple and straight forward. Help lead shoppers to the resolution of their problem and you will win them for life.

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session239. In tomorrows show we’ll talk about Identify Your Ideal Retail Partner, Including On-Line.

This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.