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SECRETS 186 What Role Should Trade Marketing Play In Your Growth Strategy, Dan Lohman With Brand Secrets And Strategies

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Trade marketing is your brands growth engine. It predicts future success & how quickly your brand will scale & grow. It’s critically important that you use the right fuel. Most brands overlook this. Learn how to explode sales with the RIGHT rocket fuel!

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FREE Trade Promotion ROI Calculator:

Click Here To Maximize Sales And Profits

Free brand-building resources to help you grow and scale

Turnkey Sales Story Strategies FREE ON-DEMAND COURSE

Why Most Brands Fail – The Roadmap To Sales Success FREE ON-DEMAND COURSE

Essential In-Store Customers First Marketing Strategies FREE ON-DEMAND COURSE

How To Drive Profits With Sustainable Packaging FREE ON-DEMAND COURSE

The Retail Game – What You Need To Know With Bob Burke FREE ON-DEMAND COURSE

Sales Success Begins With A Solid Business Plan FREE ON-DEMAND COURSE

How To Turn Your OnLine Data Into Explosive Sales Growth FREE ON-DEMAND COURSE

2016 Category Management Handbook Page 20 & 21

Brand Secrets And Strategies YouTube Channel

Guide # 15

Stop Wasting Money! Want To Know How?

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

I Want An Unfair Advantage Now!

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap? Well, now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By Daniel Lohman, CPSA|2021-10-14T14:51:45-06:00April 28th, 2020|Podcast, Trade Marketing ROI Increase, Video|

About the Author: Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at [email protected]. Connect with me on LinkedIn.

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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