What You Need To Know

Brands must prioritize building a thriving, connected community around their brand to achieve predictable, profitable growth. Traditional customer targeting methods are failing because they oversimplify customers and miss their values and motivations. By nurturing [...]

A brand’s WHY is its greatest competitive advantage, but only if communicated clearly and consistently. By embedding your WHY into your selling story, you can differentiate your brand, attract loyal customers, and increase your [...]

The strength of a leader lies in their ability to build a team that complements their strengths. Founders should focus on their unique genius zone and delegate tasks that others can do better. Hiring [...]

Traditional goal-setting often fails because it lacks specificity, measurability, and accountability. To achieve ambitious goals, founders should use the SMART framework (Specific, Measurable, Attainable, Realistic, Timely) to break down goals into actionable steps. A [...]

Founders often neglect their well-being, negatively impacting their businesses. Prioritizing personal health is crucial for effective leadership, strategic decision-making, and brand success. By setting goals, delegating tasks, and utilizing AI, founders can free up [...]

Understanding how your business works, particularly your sales engine, is crucial for scaling and achieving growth. This involves knowing the rules of the game, simplifying your business to its core functions (making and selling), [...]

If you’re an emerging CPG founder, you’re probably feeling it right now—the rising cost of doing business, the pressure to scale faster than your infrastructure is ready for, and the nagging fear that one [...]

Trade spend often fails for emerging CPG brands due to a lack of strategy, leading to excessive spending and reduced profitability. This episode explores the five main reasons for trade spend failure, including a [...]

Emerging CPG brands often fail to secure retail placement because they focus on pitching their product rather than demonstrating how it contributes to the retailer’s category growth. Retailers prioritize products that increase basket size, [...]

The podcast “Bulletproof Your CPG Brand” focuses on helping emerging CPG brands extend their runway and boost sales. The host, Dan Lohman, emphasizes the importance of protecting the value these brands create, rather than [...]