Blog2025-10-14T11:20:12-06:00

What You Need To Know

405, 2020

Trade Marketing Goal Setting to Achieve Targets

By |May 4th, 2020|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on Trade Marketing Goal Setting to Achieve Targets

Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned [...]

2804, 2020

What Role Should Trade Marketing Play In Your Growth Strategy?

By |April 28th, 2020|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on What Role Should Trade Marketing Play In Your Growth Strategy?

Unlock growth potential with trade marketing. Discover what role trade marketing should play in your growth strategy for success.Trade marketing is crucial for brand growth, driving sales and customer reach. However, 70-90% of trade [...]

2704, 2020

Tofurky The Hottest Food Trend in Plant Based Products, Seth Tibbott with Tofurky

By |April 27th, 2020|Categories: Category Leadership, Podcast, Video|Tags: , |Comments Off on Tofurky The Hottest Food Trend in Plant Based Products, Seth Tibbott with Tofurky

Tofurky is leading the plant-based revolution Discover how this brand shaped the hottest food trend in sustainable eating. Seth Isaacson, founder of Tofurky, recounts the company’s journey from a small, self-funded business to a [...]

2104, 2020

Top 5 Strategies To Dramatically Reduce Deductions And Save Money

By |April 21st, 2020|Categories: Trade Marketing ROI Increase, Webinar|Tags: |Comments Off on Top 5 Strategies To Dramatically Reduce Deductions And Save Money

Learn how to save money with 5 top strategies to dramatically reduce deductions that drain your business finances. This webinar series focuses on reducing deductions and improving trade marketing ROI for brands. It covers [...]

1404, 2020

Future Proof Your Store Sales by Adapting These Strategies

By |April 14th, 2020|Categories: Category Leadership, Podcast|Tags: , |Comments Off on Future Proof Your Store Sales by Adapting These Strategies

Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in [...]

1004, 2020

How Do You Future Proof Your Store In Uncertain Times

By |April 10th, 2020|Categories: Category Leadership, Webinar|Tags: |Comments Off on How Do You Future Proof Your Store In Uncertain Times

Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in [...]

804, 2020

Strategies To Reduce Deductions And Save Money Now

By |April 8th, 2020|Categories: Podcast, Trade Marketing ROI Increase, Video|Tags: , |Comments Off on Strategies To Reduce Deductions And Save Money Now

Discover how to implement strategies to reduce deductions and save money, improving your brand's cash flow and profitability. Deductions are a significant financial burden for brands, often leading to wasted trade marketing dollars. Trade [...]

704, 2020

Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela with Desert Lakes Technologies

By |April 7th, 2020|Categories: Podcast, Resource Integration, Video|Tags: , |Comments Off on Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela with Desert Lakes Technologies

Explore creative solutions to make organic shelf stable without sacrificing nutrition or quality for healthy eating. Desert Lake Technologies and Oregon Drytech utilize a unique drying technology to preserve the nutritional value, flavor, and [...]

504, 2020

Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For

By |April 5th, 2020|Categories: Trade Marketing ROI Increase, Video, Webinar|Tags: |Comments Off on Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For

Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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