What You Need To Know
Building Community By Informing & Educating The Natural Industry, Heather Wainer with Whole Foods Magazine
Explore how building community and educating the natural products industry fosters unity and collaboration among brands and retailers. Heather, publisher of WholeFoods magazine, discusses her journey in the natural products industry, emphasizing the importance [...]
Trade Marketing Strategies That Grow Sustainable Sales & Profits
Explore practical Trade Marketing Strategies to maximize your brand's gross sales and minimize wasted marketing efforts. Trade marketing, crucial for brand growth, is often inefficient, with 70-90% of spending wasted. A well-crafted promotional strategy, [...]
Trade Marketing Essentials To Grow Sales And Profits Masterclass
Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and competitive advantage. Learn what you need to know. Trade spending includes everything required to get your products [...]
How To Plan And Forecast Sales In Uncertain Times Today
Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in [...]
Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s
Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its [...]
How To Plan And Forecast Sales In Uncertain Times
Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and [...]
Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That
Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with [...]
Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe
Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with [...]
How To Future Proof Your Brand In Uncertain Times
Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of [...]
The Power Of Networking to Boost Brands Together
Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights [...]