Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

17 09, 2019

SECRETS 144 Mike Fogarty With Choice Market, Creative Disruptive Retail Strategies That Put The Shopper First

By |2021-09-25T19:48:06-06:00September 17th, 2019|Category Leadership, Podcast|

Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception!   Welcome. On this podcast, we [...]

9 07, 2019

Category Review Strategies To Grow Sales And Profits

By |2020-08-10T20:03:13-06:00July 9th, 2019|Category Leadership, Tip Of The Week|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership.  Retailers want and need actionable insights that increase sales, shopper traffic, and give them a distinct competitive advantage. They want collaborative strategic partnerships with [...]

9 07, 2019

SECRETS 134 Category Review Strategies To Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2021-09-28T21:43:29-06:00July 9th, 2019|Category Leadership, Podcast|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! Welcome. You worked hard to create a product that will disrupt the category, that will change the way [...]

14 05, 2019

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2020-08-10T20:06:25-06:00May 14th, 2019|Category Leadership, Tip Of The Week|

Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals.  A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]

14 05, 2019

SECRETS 126 Dustin Finkel With KAPOP, A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2021-09-21T15:26:15-06:00May 14th, 2019|Category Leadership, Podcast, Video|

Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. Small brands tend to overlook the importance [...]

17 04, 2019

Know what retailers REALLY want

By |2020-08-10T20:07:41-06:00April 17th, 2019|Category Leadership, Tip Of The Week|

Every brand wants to get their product on store shelves BUT the strategies most brands use today take the retailer relationship for granted. They overlook the true potential you have to exponentially grow your brand.  On Shark Tank, you continually hear the sharks ask about the cost to acquire a customer. The same holds [...]

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