Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

13 12, 2020

How To Increase Sales With Trust And Transparency, Jaclyn Bowen with Clean Label Project

By |2025-10-02T19:05:24-06:00December 13th, 2020|Brand Engagement, Podcast, Video|

Boost your sales by ensuring shoppers can trust your brand Discover strategies for building a loyal customer community. The natural products industry is experiencing a surge in demand for immune-supporting products, driven by consumers’ heightened focus on health and wellness. Brands must prioritize transparency, personalization, and simple ingredients to build [...]

6 12, 2020

How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro

By |2025-10-02T19:04:04-06:00December 6th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Explore effective strategies to boost shopper engagement and explode sales without relying on expensive promotions. Bonjoro, a tool for personalized video communication, helps businesses connect with customers, increase engagement, and drive sales. It integrates with CRM systems and triggers videos based on customer actions, fostering loyalty [...]

30 11, 2020

Distributor Horror Stories Fixing Food System Issues, Lois & Bob Gamerman with Soft Stuff Distributors

By |2025-10-02T19:02:10-06:00November 30th, 2020|Distribution Expansion, Podcast, Video|

Explore Distributor Horror Stories and learn how to fix our broken food system for brands and retailers to thrive. Lois and Bob, founders of Soft Stuff Distributors, discuss the challenges faced by small brands in the food industry. They advocate for a transparent and collaborative distribution model, emphasizing the need for accurate information about [...]

23 11, 2020

How To Explode Sales With Authentic Gratitude Strategies

By |2025-10-02T19:00:21-06:00November 23rd, 2020|Podcast, Shopper/Loyalty Engagement Enhancement|

iscover how to grow sales with authentic gratitude by building a connected community and engaging with your customers. Authentic gratitude is a powerful strategy to grow sales and build customer loyalty. By showing genuine appreciation for customers, businesses can differentiate themselves and create a competitive advantage. It encourages repeat business ultimately leading to a [...]

16 11, 2020

How Are Shoppers Navigating The Challenging Economy, Jessica Malach with Social Nature

By |2025-10-02T18:58:52-06:00November 16th, 2020|Podcast, Shopper/Loyalty Engagement Enhancement, Video|

Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. Brands should adapt by prioritizing health, building direct relationships with consumers online, and engaging them in innovation strategies. [...]

9 11, 2020

How A Committed Community Can Help You Drive Impact & Sales, Amanda Rodriguez with Startup CPG

By |2025-10-02T18:57:39-06:00November 9th, 2020|Podcast, Sales/Profit Growth|

Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect with retailers, buyers, investors, and media. The community offers a Pitch Competition, where brands can showcase their products and win [...]

2 11, 2020

Retail Horror Stories – How To Avoid Failures

By |2025-10-02T18:54:09-06:00November 2nd, 2020|Distribution Expansion, Podcast|

Explore Retail Horror Stories - How To Avoid Problems That Derail Brands and learn from real-life marketing failures. Distributors should be strategically chosen to ensure products are placed in stores where the target customers shop. Brands should own their go-to-market strategy and have a robust business plan to guide growth [...]

26 10, 2020

Strategies To Help Natural Brands Grow and Expand Globally, Charlie Knight with Mr Lee’s Noodles

By |2025-10-02T18:52:54-06:00October 26th, 2020|Distribution Expansion, Podcast, Video|

Unlock effective strategies to help natural brands grow and scale globally in today's challenging market landscape. Charlie, with expertise in marketing, sales, and brand building, coupled with Mr. Lee’s global reach, provides valuable insights for brands seeking growth. Charlie’s journey highlights the importance of adaptability and a passion for entrepreneurship in the food industry. [...]

19 10, 2020

How To Build A Thriving Natural Brand Without High Costs, Mark Samuel with IWON ORGANICS

By |2025-10-02T18:51:27-06:00October 19th, 2020|Distribution Expansion, Podcast, Video|

Learn how to build a thriving natural brand with limited resources Overcome expensive strategies and succeed effectively.  Mark, founder of Iowan Organics, emphasizes the importance of taste, texture, and a strong team in building a successful food brand. He highlights the significance of a clear mission and balanced nutrition, and discusses the company’s journey [...]

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