Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

6 11, 2018

Making A Classic Snack Healthy A New Twist, Mathew Parry with The Good Crisp

By |2025-10-02T12:32:43-06:00November 6th, 2018|Podcast, Product Performance|

Explore innovative ways to make a classic snack healthy while connecting with nostalgia and clean ingredients. The Good Crisp Company revolutionizes the salty snack category with a healthier, gluten-free alternative to Pringles. After a two-year process of market research and product development, the company seeks to leverage its unique product and innovative strategies to [...]

30 10, 2018

Reinventing Favorite Foods with a Artisan Vegan Cheese, Miyoko Schinner with Miyoko’s Kitchen

By |2025-10-02T12:30:45-06:00October 30th, 2018|Podcast, Sales Story Optimization|

Explore reinventing favorite foods with vegan artisan cheese Discover delicious alternatives for dairy lovers and dairy-free eaters. Miyoko, founder of Miyoko’s Kitchen, shares her journey from a small vegan pound cake business to a successful vegan cheese company. Her passion for creating delicious plant-based alternatives led her to open a [...]

23 10, 2018

Bridging Gap Between Perimeter & Center Store = Sales Success, Doug Brent with Made In Nature

By |2025-10-02T12:28:52-06:00October 23rd, 2018|Distribution Expansion, Podcast|

Explore how brands are bridging the gap between perimeter and center store with innovative organic snacking options. Made in Nature, an organic snack brand, is changing consumer perception of dried fruit as a healthy snack option. The growth of organic products at Costco led to increased demand and prompted conventional retailers to offer organic [...]

16 10, 2018

Plant Based – The Hottest Trend In Retail You Should Leverage, David Benzaquen with Plant Based Solutions and Ocean Hugger Foods

By |2025-10-02T12:26:47-06:00October 16th, 2018|Brand Engagement, Podcast|

Discover the plant based hottest trend in retail and learn how consumers are embracing healthier food options without major diet changes. Plant-based foods offer health benefits and environmental sustainability. PlantBased Solutions supports plant-based CPG companies, from product development to marketing and fundraising, helping them scale and succeed in the market. [...]

9 10, 2018

Disrupting The Category with Innovation in Products, Justin Gold with Justin’s

By |2025-10-02T12:25:31-06:00October 9th, 2018|Podcast, Sales Story Optimization|

Explore how disrupting the category with innovation can redefine products and create unique market niches for brands. Justin, founder of Justin’s Nut Butters, started his business after being dissatisfied with store-bought brands. Through hard work, innovation, and a strategic partnership with Hormel Foods, Justin’s grew into a successful brand, inspiring a shift towards sustainable [...]

4 10, 2018

Maximize Trade Marketing ROI Essential Tips and Tricks

By |2025-10-02T12:24:00-06:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Elevate your brand by maximizing trade marketing ROI. Learn effective tactics for getting products into shoppers' hands. Trade marketing, includes everything to get products into shoppers’ hands. It is crucial for brand success. Measuring its effectiveness is challenging.  While promotions increase sales, many are ineffective, diluting brand contribution and failing [...]

2 10, 2018

Solid Digital Brand Selling Strategy for Success, Madeline Haydon with Nutpods

By |2025-10-02T12:22:46-06:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

Learn how a Solid Digital Brand Selling Strategy can elevate your brand, giving you an edge in a competitive market. Nutpods, a non-dairy creamer brand, was founded by Madeline, a lactose-intolerant coffee lover, to address the need for a clean-label, plant-based creamer. The brand’s success can be attributed to its [...]

27 09, 2018

Category Leaders Open Doors & Grow Profitable Sales Effectively, Russ Forester with Hain Celestial

By |2025-10-02T12:21:16-06:00September 27th, 2018|Category Leadership, Podcast|

Unlock your potential as a category leader to grow sales and build loyalty. Discover how to open doors for retailers. Hain Celestial emphasizes the importance of data analysis and storytelling in the natural and organic products industry. Category management, utilizing data-driven insights, is crucial for brand success, especially for small [...]

25 09, 2018

Build Your Brand With These Sturdy Foundation Essentials, Peter Burns with ONE Brands, Justins, and Hain Celestial

By |2025-10-02T12:19:58-06:00September 25th, 2018|Podcast, Sales Funnel Magnification|

Learn how to build your brand with a sturdy foundation through discipline and commitment to excellence for lasting success. Peter discuss the importance of old-school strategies for brand growth, emphasizing the significance of distribution, shelf management, planograms, pricing, and promotion. He highlights the value of in-store customer engagement, building strong [...]

18 09, 2018

Prescription For Success The Entrepreneur’s Guide, Zak Normandin with DIRTY LEMON and Little Duck Organics

By |2025-10-02T12:18:29-06:00September 18th, 2018|Distribution Expansion, Podcast|

Unlock the Prescription For Success by listening to your customers Learn effective strategies for brand growth and sales. Zak, founded Little Duck Organics and later Dirty Lemon. Dirty Lemon, a direct-to-consumer brand, sells functional beverages via text message. Little Duck Organics, a kids’ food brand, highlight the creation of innovative products like organic freeze-dried [...]

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