Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

15 01, 2019

Brands Need a Clear and Compelling Message Strategy

By |2025-10-02T13:44:21-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Learn how a clear and compelling message can elevate your brand and make it resonate with shoppers on a personal level. A compelling brand message, emphasizing customer value to retailers, is crucial for success. Brands should focus on a “pull” strategy that attracts shoppers, providing actionable insights and supporting retailers [...]

8 01, 2019

Essential New Item Checklist for Launching Products

By |2025-10-02T13:42:46-06:00January 8th, 2019|Podcast, Sales Story Optimization|

Explore the Essential New Item Checklist to boost product innovation and grow your brand's presence in retail markets. A compelling brand message, effective merchandising, and category management are crucial for building shopper loyalty and driving traffic. Brands should focus on the customer journey, market basket size, and leveraging merchandising strategies [...]

3 01, 2019

Amazon Success Strategies to Boost Profits, Jeff Cohen with Seller Labs

By |2025-10-02T13:39:27-06:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Unlock your potential with Amazon Success Strategies to boost sales and brand growth in both online and traditional markets. Jeff Cohen, founder of Seller Labs, emphasizes the importance of a unified message across all retail channels and understanding a brand’s target audience before launching online with optimizing product listings, building [...]

25 12, 2018

Sales Success Begins With Storytelling Techniques, Beau Haralson with Human Design

By |2025-10-02T13:38:01-06:00December 25th, 2018|Podcast, Sales Story Optimization|

Discover how sales success begins with story and personalization, connecting with customers on a human level for better results. Beau Haralson, founder of Human Design, emphasizes the importance of focusing on the consumer and creating a compelling brand story to achieve exponential growth. He highlights the triple bottom line approach, [...]

18 12, 2018

The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom

By |2025-10-02T13:36:33-06:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Discover The Most Important Customer and how LOHAS consumers drive demand for authentic, quality products. Ted Ning discusses the LOHAS consumer, a psychographic group prioritizing sustainability, health, and lifestyle choices. This group, represents 16-19% of the US population, is highly educated, affluent, and female, making them influential decision-makers and advocates [...]

11 12, 2018

Sage Brand Building Advice from Industry Leaders, Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth

By |2025-10-02T12:40:29-06:00December 11th, 2018|Podcast, Product Performance|

Gain motivation and focus with Sage Brand Building Advice. The Podcast celebrates its 100th episode with industry thought leaders sharing advice for their younger selves. Get a masterclass on how to avoid the common pains of growing a brand and learn how to become an iconic industry leading brand today. [...]

4 12, 2018

Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

By |2025-10-02T12:38:59-06:00December 4th, 2018|Podcast, Sales/Profit Growth|

Unlock your potential with Sales Management Success Strategies. Learn how expert guidance can drive your brand's growth. Bob Burke, a natural products consultant, shares his journey from Stonyfield Farm to founding Natural Products Consulting. He emphasizes the importance of a direct sales force, brand-retailer relationships, and his field manual, a [...]

27 11, 2018

Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

By |2025-10-02T12:37:37-06:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Discover the essence of Mission Beyond The Brand and how it fosters consumer trust with socially responsible choices. Jeffrey Hollender, founder of Seventh Generation and Sustain Natural, discusses the challenges of balancing profitability with social responsibility in mission-based brands. He emphasizes the importance of systemic change [...]

20 11, 2018

Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

By |2025-10-02T12:35:53-06:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and cold brew. The brand, inspired by a Spanish myth, emphasizes storytelling, a distinctive bottle design and focused on healthier, plant-based [...]

13 11, 2018

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

By |2025-10-02T12:34:33-06:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the competitive retail industry. He emphasizes the importance of adaptability, quick decision-making, authenticity in resonating with customers, customer value and unique [...]

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