Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

18 09, 2018

Prescription For Success The Entrepreneur’s Guide, Zak Normandin with DIRTY LEMON and Little Duck Organics

By |2025-10-02T12:18:29-06:00September 18th, 2018|Distribution Expansion, Podcast|

Unlock the Prescription For Success by listening to your customers Learn effective strategies for brand growth and sales. Zak, founded Little Duck Organics and later Dirty Lemon. Dirty Lemon, a direct-to-consumer brand, sells functional beverages via text message. Little Duck Organics, a kids’ food brand, highlight the creation of innovative products like organic freeze-dried [...]

11 09, 2018

Using Advanced Strategies to Boost Retail Sales, Adam Lowry with Ripple Foods and Method

By |2025-10-02T12:17:07-06:00September 11th, 2018|Category Leadership, Podcast|

Learn how using advanced strategies can give your brand a competitive edge and boost sales with retailers. Adam, co-founded Ripple Foods and Method Products, a green cleaning company, to influence consumer behavior towards sustainability. Ripple Foods, a plant-based milk brand, focuses on strategic partnerships and product innovation to provide value [...]

6 09, 2018

Perseverance & Overcoming Obstacles in Retail Strategy, David Perkins with Beetnik Foods

By |2025-10-02T12:15:53-06:00September 6th, 2018|Podcast, Product Performance|

Explore ways of Perseverance & Overcoming Obstacles in disruptive branding and product distribution for better sales. David founded Beetnik Foods to fill a gap in the frozen food market for convenient, organic meals. The company sources grass-fed beef and pasture-raised chicken, aims to expand beyond single-serve meals to include multi-serve [...]

4 09, 2018

Organic Regenerative Soil The Future of Food, Jeff Moyer with Rodale Institute and Regenerative Organic

By |2025-10-02T12:14:26-06:00September 4th, 2018|Podcast, Sales Story Optimization|

Explore the benefits of organic regenerative soil and its role in producing healthier, trustworthy foods for consumers. The Rodale Institute emphasizes the importance of organic and regenerative agriculture for soil health and human well-being. The Regenerative Organic Alliance developed a standard that builds on the USDA Organic, requiring organic certification [...]

28 08, 2018

Passion For Real Food Strategies for Success, Greg Fleishman with Foodstirs and Purely Righteous Brands

By |2025-10-02T12:11:18-06:00August 28th, 2018|Podcast, Sales Funnel Magnification|

Learn how to bridge generations with your Passion For Real Food and make sustainable sales in today's market. Greg, co-founder of Foodstirs, shares his career journey and emphasizes the importance of continuous learning, surrounding oneself with great people, and being an expert in every aspect of the business along with [...]

23 08, 2018

Recipe For Scaling Your Brand and Growth Tips, Jeff Greenberg with The Kitchen Coop

By |2025-10-02T12:09:53-06:00August 23rd, 2018|Podcast, Product Performance|

Master the recipe for scaling your brand Learn expert tips to successfully grow your product in retail markets. The Kitchen Coop, founded by Jeff, is a cooperative manufacturing facility designed to help emerging food brands scale their production. They provide a scalable solution, allowing brands to refine their products and [...]

21 08, 2018

How A Family Recipe Became A Thriving Brand Success Story, Vincent Kitirattragarn with Dang Foods

By |2025-10-02T12:08:26-06:00August 21st, 2018|Distribution Expansion, Podcast|

Explore the journey of a family recipe as it transforms into a thriving brand with proven strategies for retail success. Vincent, founder of Dang Foods, discusses how he turned a family recipe into a thriving business. Dang Foods, known for its coconut chips, pioneered a new category in the retail [...]

15 08, 2018

Best Practices To Build Legacy Brands for Success, Scott Jensen with Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

By |2025-10-02T12:07:01-06:00August 15th, 2018|Podcast, Sales/Profit Growth|

Uncover best practices to build legacy brands through insights gained from mainstream CPG experiences and team training. Scott, co-founder of Rhythm Superfoods and the founder of Stubbs, discusses his journey from mainstream CPG to building two iconic brands. He highlights the challenges of obtaining organic certification, supply chain issues, and [...]

14 08, 2018

Perfect Recipe For Growth Innovate and Lead, Leigh & Bill Keith with Perfect Bar

By |2025-10-02T12:05:44-06:00August 14th, 2018|Podcast, Sales Story Optimization|

Unlock the perfect recipe for growth by innovating and adapting to customer needs Discover your unique niche today. Perfect Bar, is a refrigerated energy bar brand that grew from a family recipe to a successful retail presence. The company, driven by a commitment to health and wellness, expanded its product [...]

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