Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

10 08, 2018

Proven Merchandising Strategies You Need Now

By |2025-10-02T12:04:24-06:00August 10th, 2018|Category Leadership, Podcast|

Explore proven merchandising strategies to elevate your brand's success and compete with industry leaders effectively. A holistic approach to space management, considering consumer behavior and market basket size, is crucial for brand success at retail. Understanding the unique consumer, their shopping habits, and the retailer’s needs allows for effective product [...]

7 08, 2018

Disruptive Start-Up Revived A Dying Category Strategy, Joel Clark with Kodiak Cakes

By |2025-10-02T12:02:53-06:00August 7th, 2018|Category Leadership, Podcast|

Discover how a disruptive start-up revived a dying category through innovation and understanding customer needs. Kodiak Cakes, a whole grain pancake mix brand, experienced significant growth after introducing a protein-infused mix in 2014. The brand’s success highlights the potential for innovation in stagnant categories and the value consumers place on [...]

2 08, 2018

Using the Consumer Decision Tree to Drive Sales Growth

By |2025-10-02T12:01:34-06:00August 2nd, 2018|Category Leadership, Podcast|

Learn how to boost shopper loyalty using the consumer decision tree and gain a competitive edge in your market. A consumer decision tree, which illustrates how consumers shop a category, is crucial for building real shopper loyalty. By understanding and prioritizing consumer buying habits, along with the entire shopper’s journey, [...]

31 07, 2018

Essential Ingredient For Brand Success in Retail, Dave Hirschkop with Dave’s Gourmet

By |2025-10-02T12:00:17-06:00July 31st, 2018|Podcast, Sales Story Optimization|

Find out why the essential ingredient for brand success is employee loyalty and how it impacts your brand's value and retail presence. Dave Hirschkop, founder of Dave’s Gourmet, recounts how his passion for hot sauce led to the creation of Insanity Sauce and the eventual growth of his company with [...]

26 07, 2018

Retail Insights for A Competitive Advantage Today, Kevin Coupe with Morning News Beat

By |2025-10-02T11:58:50-06:00July 26th, 2018|Podcast, Product Performance|

Unlock the power of retail insights for a competitive advantage Discover strategies for brands to connect with shoppers effectively. Kevin, the creator of Morning News Beat, emphasizes the importance of staying relevant and understanding the industry through his platform. He highlights the value of providing opinions and engaging in conversations with readers, rather than [...]

25 07, 2018

Online Brand Strategies To Accelerate Sales Today, Jennifer Krupey & Jim Moscou with NatchCom

By |2025-10-02T11:55:48-06:00July 25th, 2018|Distribution Expansion, Podcast|

Unlock the potential of your brand with online brand strategies to accelerate sales and enhance visibility in a crowded market. Jen and Jim from NatchCom, a platform that helps natural brands sell products online. NatchCom provides education, connections, and consulting to enable brands to sell more products online and thrive [...]

19 07, 2018

Improving Global Health By Transforming Our Food System, Brandon Martin with Local Roots Farms

By |2025-10-02T11:54:25-06:00July 19th, 2018|Distribution Expansion, Podcast|

Improving Global Health By Transforming Our Food System. Local Roots, founded by Eric Ellestad, uses refrigerated shipping containers equipped with LED lighting and climate control to grow nutrient-dense produce locally and sustainably. This innovative approach, called “terra farms,” collapses the supply chain, reduces transit time, and preserves nutrient value in [...]

18 07, 2018

Proven Strategies to 2x Your Loyal Shoppers Easily

By |2025-10-02T11:48:09-06:00July 18th, 2018|Category Leadership, Podcast|

Learn proven strategies to 2x your loyal shoppers and explode brand sales in a competitive marketplace with innovative solutions. These strategies involve becoming an expert in the category, shoppers, competition, and retailers. By providing actionable insights and becoming a valued resource to retailers, brands can improve merchandising, increase conversions, and ultimately succeed in a [...]

12 07, 2018

Resources for Emerging Brands to Launch Successfully, Julie Pryor with Food Marketing Institute (FMI)

By |2025-10-02T11:46:34-06:00July 12th, 2018|Podcast, Resource Integration|

Explore essential resources for emerging brands to thrive in a competitive market and reach more shoppers successfully.FMI Emerge is a subscription-based online community designed to support emerging food and beverage brands. The platform offers educational resources, a mentor community, and investor connections to help brands grow sustainably and expand their [...]

10 07, 2018

A Brand-Building Coaching Session, Marshall & Elliott Rader with Gluten Free Bar

By |2025-10-02T11:45:14-06:00July 10th, 2018|Brand Engagement, Podcast|

Actionable tactics and brand-building strategies to help you go from survival mode to a strong growth model with explosive sales. The Gluten Free Bar emphasizes the importance of certified gluten-free products and consumer insights. GFB, a B Corp, prioritizes sustainability, community involvement, innovation, consumer satisfaction, and employee-led initiatives.  Small [...]

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