Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

5 07, 2018

A Strong Vibrant Community Raises The Tide For Natural Brands, Colorado Food Works with Doug Helbig and Zach Greenberg

By |2025-10-02T11:42:54-06:00July 5th, 2018|Podcast, Sales Funnel Magnification|

Explore how A Strong Vibrant Community Raises The Tide by providing essential support, mentoring, and education for brands. Colorado Food Works, a networking group for the natural foods industry, hosts monthly events and provides resources to support entrepreneurs. The group, founded by Doug Helbig and Zach Greenberg, has grown to [...]

3 07, 2018

Heart Of Successful Brands Building Community, Neil Grimmer with Habit and Plum Organics

By |2025-10-02T11:40:54-06:00July 3rd, 2018|Podcast, Sales Story Optimization|

Discover the key elements behind the heart of successful brands: personal storytelling, mission-driven goals, and service. Neil Grimmer, cofounded Plumb and founded Habit after experiencing burnout and weight gain. Habit offers personalized nutrition plans based on genetic testing and metabolic analysis, aiming to revolutionize the wellness industry with a systems [...]

28 06, 2018

Effective Brand Messaging for Business Growth, John Grubb with Summit Venture Management and Sterling Rice Group

By |2025-10-02T11:39:36-06:00June 28th, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Unlock the power of effective brand messaging to drive your brand's success and accelerate growth with strategic insights. John Grubb, formerly of SRG, discusses his career in food manufacturing, retail, and consulting. He highlights the benefits of working with smaller, more agile brands, emphasizing the importance of aligning with brand [...]

26 06, 2018

Proven Strategies To Level The Playing Field Effectively, Todd Kluger with Lundberg Family Farms

By |2025-10-02T11:38:17-06:00June 26th, 2018|Category Leadership, Podcast|

Explore proven strategies to level the playing field and win at retail. Learn how small brands can compete with industry giants. Lundberg Farms, a family-owned organic rice and quinoa company, prioritizes community involvement, sustainable practices, and employee well-being. They utilize data analysis to inform business planning, product creation, and consumer [...]

21 06, 2018

Success Strategies For Natural Retailers and Brands, Corinne Shindelar with Independent Natural Food Retailers Association 
and The Climate Collaborative

By |2025-10-02T11:36:47-06:00June 21st, 2018|Distribution Expansion, Podcast|

Unlock your brand's potential with proven success strategies for natural retailers to connect with shoppers and drive sales. This podcast episode highlights the role of purchasing cooperatives like INFRA in supporting independent natural retailers. INFRA, a national purchasing cooperative, provides cost savings, operational supplies, and financial benchmarking to independent organic and natural food retailers. [...]

19 06, 2018

The Importance With Remaining Relevant At Retail, Michael Sansolo with Sansolo Solutions, Morning News Beat, and Coca-Cola Retailing Research Council

By |2025-10-02T11:35:28-06:00June 19th, 2018|Podcast, Sales Story Optimization|

Discover The Importance With Remaining Relevant At Retail With Shoppers and learn how to stand out in a competitive market. In the evolving retail landscape, brands must continuously innovate and personalize experiences to stand out. Understanding consumer motivations and leveraging technology for data-driven insights are crucial for success. Small brands can differentiate through experiential [...]

14 06, 2018

Fact-Based Selling Stories Transform Your Sales Strategy, Steve Hughes with Sunrise Strategic Partners and Boulder Brands

By |2025-10-02T11:33:57-06:00June 14th, 2018|Category Leadership, Podcast|

Learn how fact-based selling stories can propel your growth Gain competitive advantage with proven business strategies. Steve Hughes discusses his journey from large-cap companies to building successful brands in the natural food sector. Sunrise Capital Partners provides capital and expertise to natural brands, helping them scale and become “millennial magnet” [...]

12 06, 2018

Start With A Mission – Learn From Disruptive Brands Today, Kyle Garner with Organic India and Climate Collaborative

By |2025-10-02T11:30:37-06:00June 12th, 2018|Podcast, Sales Funnel Magnification|

Learn from disruptive brands and find out why starting with a mission is crucial for success in today's market. Organic India, founded to address farmer suicides in India, promotes sustainable agriculture and organic products. They emphasize the importance of organic products, particularly in categories like tea and coffee, and highlights [...]

7 06, 2018

Importance Of A Powerful Brand Message In Marketing, Steve Hoffman with Compass Natural Marketing

By |2025-10-02T11:29:18-06:00June 7th, 2018|Podcast, Sales Funnel Magnification|

Learn why a powerful brand message is crucial for creating authentic connections and driving repeat sales in your business. Steve Hoffman advocates for non-GMO and organic products. He founded Compass Natural Marketing, a PR firm that helps brands communicate their value to consumers and industry stakeholders. [...]

5 06, 2018

How A Vision Quest Evolved Into An Iconic Brand Story, Caryl Levine with Lotus Foods, OSC2, and The Climate Collaborative

By |2025-10-02T11:27:56-06:00June 5th, 2018|Podcast, Sales Story Optimization|

Explore how a vision quest evolved into an iconic brand that leads a movement and transforms lives around the world. Caryl Levine, co-founder of Lotus Foods, discovered black rice in China and created a business prioritizing sustainability and community impact. They source rice from six countries, utilizing sustainable farming practices [...]

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