Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

3 04, 2018

Sales Extend Beyond Retailer’s Shelves for Brands, Chuck Muth with Beyond Meat

By |2025-10-02T10:11:01-06:00April 3rd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Explore how sales extend beyond retailer's shelves, strengthening connections between brands and loyal shoppers for success. Beyond Meat, a plant-based meat alternative, targets meat reducers and flexitarians with products like the Beyond Burger. Despite initial challenges, the company’s rapid growth, driven by demand for healthier options, has led to expansion [...]

29 03, 2018

Plant Based Strategies to Drive Consumer Engagement, Mike Cooke with Daiya

By |2025-10-02T10:09:33-06:00March 29th, 2018|Podcast, Sales Funnel Magnification|

Explore plant based strategies that fulfill consumer needs and drive sales across all categories in the marketplace. Daiya Foods, a plant-based brand, creates dairy-free, soy-free, and gluten-free products that mimic traditional dairy. The Plant Based Food Association supports companies like Daiya by promoting transparency and combating misinformation. Plant-based products are [...]

27 03, 2018

Increase Brand Awareness & Social Activism Online, Justin Perkins with Care2

By |2025-10-02T10:08:01-06:00March 27th, 2018|Podcast, Sales Story Optimization|

Learn how to increase brand awareness and social activism using effective digital strategies for your mission-based brand. Justin Perkins, founder of OLOMOMO Nut Company and Care2, recounts his entrepreneurial journey highlighting successful brands, like Patagonia and New Belgium Brewery who create a strong connection with consumers by positioning themselves as [...]

21 03, 2018

The Supermarket Guru Insights for Retailers with Phil Lempert

By |2025-10-02T10:06:38-06:00March 21st, 2018|Podcast, Sales Story Optimization|

Discover how The Supermarket Guru helps brands understand market changes and trends to get their products on store shelves. Small, natural brands can succeed in mainstream retailers by building a consumer following and showcasing success through social media and direct-to-consumer sales. Brands should focus on driving [...]

19 03, 2018

Creative Strategies For Brands That Boost Sales

By |2025-10-02T10:04:50-06:00March 19th, 2018|Category Leadership, Podcast|

xplore creative strategies for brands that drive sales and meet the needs of health-conscious consumers in a changing retail landscape. We discuss the importance of organic and natural products in driving sustainable growth and profit across all categories. We highlights the confusion among consumers about these products and provides retailers [...]

14 03, 2018

Retailer Distribution Strategies for Your Brand

By |2025-10-02T10:03:22-06:00March 14th, 2018|Podcast, Sales Story Optimization|

Unlock the secrets of successful retailer distribution that can help your brand shine on store shelves and engage shoppers. Getting your brand on retailers’ shelves requires a solid selling story that focuses on how your product can help the retailer drive sales. This involves understanding your product’s position within the [...]

28 02, 2018

Driving Sales Without Distraction to Boost Productivity, Connor Gillivan with Freeeup

By |2025-10-02T10:00:19-06:00February 28th, 2018|Podcast, Sales Funnel Magnification|

We all wish we had more hours in a day. Strategies to fix that. Master the art of Driving Sales without distraction. Explore ways to sell more while saving valuable time and resources. Connor Gillivan shares founding Freeeup, a platform that connects businesses with reliable freelancers to optimize their Amazon [...]

21 02, 2018

Natural Organic Shopper Trends in Retail Today

By |2025-10-02T09:58:53-06:00February 21st, 2018|Category Leadership, Podcast|

Explore how natural organic shoppers differ from traditional consumers and what retailers must do to attract them. There is a growing demand for organic products. They are driving the sustainable growth across every category. Learn why leveraging the core natural shopper, a committed organic consumer, with integrated segregation as the [...]

15 02, 2018

Story Telling Secrets to Boost Your Brand, Bobby Umar with Raeallan

By |2025-10-02T09:57:35-06:00February 15th, 2018|Brand Engagement, Podcast|

Unlock the story telling secrets that drive successful branding and connect with your ideal customers effectively. Bobby Umar emphasizes the importance of understanding the target audience’s pain points and bliss points to craft resonant stories and content. He suggests using video content, social media, and real people testimonials to create [...]

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