Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

7 02, 2018

Effective Distribution for Sustainable Product Sales

By |2025-10-02T09:56:12-06:00February 7th, 2018|Distribution Expansion, Podcast|

Unlock the potential of effective distribution to boost your sales Learn how to ensure your products reach more consumers. Distribution is crucial for all brands, especially smaller ones, as it impacts sales and customer satisfaction. Prioritizing top-selling items in every store and strategically placing other flavors in larger sections helps [...]

28 01, 2018

Brand Success 10 Strategies for Sustainable Profits

By |2025-10-02T09:01:18-06:00January 28th, 2018|Podcast, Sales Funnel Magnification|

Unlock brand success with proven strategies that set you apart as a leader in your industry. Achieve sustainable growth today. Learn ten strategies for building sustainable sales and profits beginning with emphasizing the importance of understanding retailers shoppers, becoming their trusted resource, and leveraging actionable insights to develop loyalty programs [...]

17 01, 2018

Salesmanship 401 Mastering the Art of Sales, Andrew Therrien with Big Orange Productions

By |2025-10-02T09:00:02-06:00January 17th, 2018|Podcast, Sales Story Optimization|

Unlock advanced sales techniques - Salesmanship 401. Learn core strategies for effective selling in any situation. Product demonstrations are a powerful tool for brands to introduce new products and boost sales. Brands should create a memorable shopper experience. Product demos are the most effective ways to develop a personal relationship with customers - your [...]

10 01, 2018

Trust with Ethical Claims Building Brand Confidence, Risa Schulman with Tap-Root

By |2025-10-02T08:58:05-06:00January 10th, 2018|Podcast, Product Performance|

Learn how trust with ethical claims affects consumer perception and brand integrity in competitive markets. Risa, an expert in natural products, emphasizes the importance of science and regulatory compliance in the industry. She highlights the need for rigorous scientific evidence to support product claims, especially in the supplement industry, and [...]

3 01, 2018

Trust and Transparency Drive Consumer Loyalty, Robert Craven with MegaFood

By |2025-10-02T08:56:43-06:00January 3rd, 2018|Podcast, Sales Story Optimization|

Explore the importance of trust and transparency in natural brands Learn how authenticity connects with today's mindful shoppers. Robert Craven, CEO of Mega Food, discusses the importance of quality nutrition and the company’s focus on whole food supplements. He highlights the prevalence of nutritional deficiencies and the limitations of synthetic [...]

27 12, 2017

Sustainable Packaging Insights from an Expert, Reyna Bryan with Elk Packaging

By |2025-10-02T08:55:21-06:00December 27th, 2017|Podcast, Sales Story Optimization|

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Reyna Bryan, an expert in sustainable packaging, discusses the challenges of conventional packaging, including its limited recyclability and potential environmental impact. She advocates for more sustainable options like compostable flexible foam packaging. [...]

20 12, 2017

Promotional Effectiveness Fuel for Your Brand Growth

By |2025-10-02T08:53:53-06:00December 20th, 2017|Podcast, Price/Promotion Optimization|

Uncover the secrets to promotional effectiveness. Learn how to maximize your brand's potential and avoid costly pitfalls. Promotions are crucial for brand growth, but 70-90% of promotional spending is wasted. The goal of every promotion is to introduce products to new consumers, but ineffective coordination with retailers often leads to [...]

13 12, 2017

Clean Label Building Trust with Your Brand, Jefferson Heatwole with Shenandoah Valley Organic

By |2025-10-02T08:52:09-06:00December 13th, 2017|Podcast, Product Performance|

Discover how clean label products are transforming consumer trust and loyalty. Explore growth strategies for small brands. Shenandoah Valley Organics is a family-owned company that partners with local farmers to raise organic, farmer-owned chickens. Their commitment to animal welfare, sustainable practices, and transparency in the food supply chain has allowed [...]

6 12, 2017

Effective Distribution Strategies for Business Growth

By |2025-10-02T08:49:58-06:00December 6th, 2017|Distribution Expansion, Podcast|

Unlock sustainable sales with an effective distribution strategy. Discover how to ensure consumers find your product easily. Avoid the traditional costly push strategies most brands rely on. Learn how to unlock sales success while giving you the runway you need to grow and scale. Brands should work closely with retailers [...]

29 11, 2017

The Creative Strategy to Engage Retailers and Gain Distribution, Sarah Davidson & Joseph Tarnowski with ECRM

By |2025-10-02T08:47:11-06:00November 29th, 2017|Podcast, Sales Funnel Magnification|

Unlock your brand's potential with a creative strategy that gets you noticed on retailer shelves and drives sales. ECRM, provides services to retailers to help them discover new products while helping brands gain distribution. They use speed dating-style events for buyers and brands, maximizing meeting opportunities and eliminating the need [...]

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