Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

10 01, 2018

Trust with Ethical Claims Building Brand Confidence, Risa Schulman with Tap-Root

By |2025-10-02T08:58:05-06:00January 10th, 2018|Podcast, Product Performance|

Learn how trust with ethical claims affects consumer perception and brand integrity in competitive markets. Risa, an expert in natural products, emphasizes the importance of science and regulatory compliance in the industry. She highlights the need for rigorous scientific evidence to support product claims, especially in the supplement industry, and [...]

3 01, 2018

Trust and Transparency Drive Consumer Loyalty, Robert Craven with MegaFood

By |2025-10-02T08:56:43-06:00January 3rd, 2018|Podcast, Sales Story Optimization|

Explore the importance of trust and transparency in natural brands Learn how authenticity connects with today's mindful shoppers. Robert Craven, CEO of Mega Food, discusses the importance of quality nutrition and the company’s focus on whole food supplements. He highlights the prevalence of nutritional deficiencies and the limitations of synthetic [...]

27 12, 2017

Sustainable Packaging Insights from an Expert, Reyna Bryan with Elk Packaging

By |2025-10-02T08:55:21-06:00December 27th, 2017|Podcast, Sales Story Optimization|

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Reyna Bryan, an expert in sustainable packaging, discusses the challenges of conventional packaging, including its limited recyclability and potential environmental impact. She advocates for more sustainable options like compostable flexible foam packaging. [...]

20 12, 2017

Promotional Effectiveness Fuel for Your Brand Growth

By |2025-10-02T08:53:53-06:00December 20th, 2017|Podcast, Price/Promotion Optimization|

Uncover the secrets to promotional effectiveness. Learn how to maximize your brand's potential and avoid costly pitfalls. Promotions are crucial for brand growth, but 70-90% of promotional spending is wasted. The goal of every promotion is to introduce products to new consumers, but ineffective coordination with retailers often leads to [...]

13 12, 2017

Clean Label Building Trust with Your Brand, Jefferson Heatwole with Shenandoah Valley Organic

By |2025-10-02T08:52:09-06:00December 13th, 2017|Podcast, Product Performance|

Discover how clean label products are transforming consumer trust and loyalty. Explore growth strategies for small brands. Shenandoah Valley Organics is a family-owned company that partners with local farmers to raise organic, farmer-owned chickens. Their commitment to animal welfare, sustainable practices, and transparency in the food supply chain has allowed [...]

6 12, 2017

Effective Distribution Strategies for Business Growth

By |2025-10-02T08:49:58-06:00December 6th, 2017|Distribution Expansion, Podcast|

Unlock sustainable sales with an effective distribution strategy. Discover how to ensure consumers find your product easily. Avoid the traditional costly push strategies most brands rely on. Learn how to unlock sales success while giving you the runway you need to grow and scale. Brands should work closely with retailers [...]

29 11, 2017

The Creative Strategy to Engage Retailers and Gain Distribution, Sarah Davidson & Joseph Tarnowski with ECRM

By |2025-10-02T08:47:11-06:00November 29th, 2017|Podcast, Sales Funnel Magnification|

Unlock your brand's potential with a creative strategy that gets you noticed on retailer shelves and drives sales. ECRM, provides services to retailers to help them discover new products while helping brands gain distribution. They use speed dating-style events for buyers and brands, maximizing meeting opportunities and eliminating the need [...]

22 11, 2017

Whole Foods and the Rise of Natural Brands, Laurie Peterson with Whole Foods Magazine

By |2025-10-02T08:45:45-06:00November 22nd, 2017|Brand Engagement, Podcast|

Amazon Whole Foods acquisition means Natural brands & retailers need to compete at a higher level to remain relevant and grow shopper loyalty. The merger presents challenges and opportunities for independent natural retailers. While Amazon’s influence is undeniable, independents can differentiate themselves by providing education, unique merchandise, and focusing on [...]

20 11, 2017

Maximize Sales Growth with Effective Sales Strategies, Bryan Bootka with Beyond Brokering

By |2025-10-02T08:44:13-06:00November 20th, 2017|Podcast, Resource Integration|

Unlock the secrets to maximize sales and build a loyal customer base with effective sales team strategies. Brokers can be valuable assets for brands, especially when entering new markets, as they have established relationships with retailers. Brands should provide brokers with necessary tools and information to promote the brand effectively [...]

15 11, 2017

Food Startup Strategies for Success in Business, Matt Aaron with Food Startups Podcast

By |2025-10-02T08:42:14-06:00November 15th, 2017|Brand Engagement, Podcast|

Gain actionable insights from 162 Food Startup Podcast interviews from industry thought leaders. Matt Aaron, the host, discusses his journey in the food industry, the impact of his podcast on his business, and strategies for small brands to get their products on store shelves. He emphasizes the importance of authentic [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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