Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

22 11, 2017

Whole Foods and the Rise of Natural Brands, Laurie Peterson with Whole Foods Magazine

By |2025-10-02T08:45:45-06:00November 22nd, 2017|Brand Engagement, Podcast|

Amazon Whole Foods acquisition means Natural brands & retailers need to compete at a higher level to remain relevant and grow shopper loyalty. The merger presents challenges and opportunities for independent natural retailers. While Amazon’s influence is undeniable, independents can differentiate themselves by providing education, unique merchandise, and focusing on [...]

20 11, 2017

Maximize Sales Growth with Effective Sales Strategies, Bryan Bootka with Beyond Brokering

By |2025-10-02T08:44:13-06:00November 20th, 2017|Podcast, Resource Integration|

Unlock the secrets to maximize sales and build a loyal customer base with effective sales team strategies. Brokers can be valuable assets for brands, especially when entering new markets, as they have established relationships with retailers. Brands should provide brokers with necessary tools and information to promote the brand effectively [...]

15 11, 2017

Food Startup Strategies for Success in Business, Matt Aaron with Food Startups Podcast

By |2025-10-02T08:42:14-06:00November 15th, 2017|Brand Engagement, Podcast|

Gain actionable insights from 162 Food Startup Podcast interviews from industry thought leaders. Matt Aaron, the host, discusses his journey in the food industry, the impact of his podcast on his business, and strategies for small brands to get their products on store shelves. He emphasizes the importance of authentic [...]

8 11, 2017

Alternatives Markets for Brand Growth Strategies, John Pagliaro with Mexican Healthy Prod Summit

By |2025-10-02T08:40:45-06:00November 8th, 2017|Podcast, Sales Funnel Magnification|

Explore the alternatives markets in this podcast episode and discover strategies to empower your brand effectively. The Mexican Healthy Products Summit offers brands an opportunity to expand their reach and network with retailers in the growing Mexican healthy products market. The summit, organized by John Pagliaro, provides a platform for [...]

1 11, 2017

Sales Growth Strategies That Focus On Shopper Satisfaction, Tim Joseph With Maple Hill Creamery

By |2025-10-02T08:37:11-06:00November 1st, 2017|Podcast, Sales Story Optimization|

Unlock your brand's potential with effective sales growth strategies. Join the discussion on empowering your brand. Tim Joseph, CEO of Maple Hill Creamery - the first third-party certified grass-fed brand, transitioned from conventional to organic and grass-fed farming. Maple Hill Creamery built and is now expanding its niche and increasing [...]

30 10, 2017

Retail Pitfalls Avoiding Common Mistakes

By |2025-10-02T08:34:47-06:00October 30th, 2017|Podcast, Product Performance|

Unlock your brand's potential with effective sales growth strategies. Avoid common retail pitfalls with insights from real-life horror stories from within the industry. Learn from real life examples. These stories highlight the importance of a well thought out category management and trade marketing strategy, proper product placement, and understanding key [...]

25 10, 2017

Packaging Strategies for Effective Branding and sales growth, Kelly Williams & Tom Dunn with FPK Resources

By |2025-10-02T08:32:58-06:00October 25th, 2017|Brand Engagement, Podcast|

Explore effective packaging strategies to empower your brand and enhance shelf presence in today's competitive market. Flexpack Technology aims to revolutionize the flexible packaging industry by enabling real-time communication between brands and consumers through personalized, dynamic packaging, faster production, and improved consumer safety. Welcome. [...]

18 10, 2017

Brand Building Strategies for Lasting Success, Joel Warady with Enjoy Life Foods

By |2025-10-02T08:31:11-06:00October 18th, 2017|Podcast, Shopper/Loyalty Engagement Enhancement|

Discover the secrets of effective brand building with our podcast Empower your brand and elevate its presence. Joel Warady with Enjoy Life Foods a leading gluten-free and allergy-free brand. By focusing on both the natural and conventional channels, and by continuously innovating and expanding their product line, Enjoy Life Foods has become a leader [...]

11 10, 2017

Merchandising Strategies for Effective Brand Placement, Matt Brogie with Repsly

By |2025-10-02T08:29:24-06:00October 11th, 2017|Merchandising Effectiveness, Podcast|

Discover winning merchandising strategies that keep your brand competitive and prominent on store shelves. Mat Brogie, of Repsly, discusses the importance of effective merchandising at retail. Effective in-store merchandising, including optimal shelf placement and secondary placements, significantly impacts product visibility and sales. Retail execution is critical for every brands success.  [...]

4 10, 2017

Brand Strategies That Empower Today’s Brands, Bill Bishop with Brick Meets Click

By |2025-10-02T08:27:28-06:00October 4th, 2017|Podcast, Sales Funnel Magnification|

Uncover effective brand strategies to empower and elevate your brand in the marketplace with expert insights. Bill Bishop discusses the evolving retail landscape, emphasizing the importance of personalization and customer relationships in a fragmented market. He highlights the complementary nature of online and in-store shopping experiences, encouraging innovation and customer-centricity [...]

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