Discover how to implement strategies to reduce deductions and save money, improving your brand's cash flow and profitability. Deductions are a significant financial burden for brands, often leading to wasted trade marketing dollars. Trade marketing ROI can be improved through clarity and accountability in promotional agreements. A complete contract, including product shipment details, store [...]
Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned with the overall business plan. By prioritizing trade marketing goals and leveraging partnerships, brands can gain a competitive advantage and [...]
Explore practical Trade Marketing Strategies to maximize your brand's gross sales and minimize wasted marketing efforts. Trade marketing, crucial for brand growth, is often inefficient, with 70-90% of spending wasted. A well-crafted promotional strategy, unique to the brand and customer base, is essential for success especially during uncertain times. Compete at a higher level [...]
Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and seasonality is key to effective forecasting. Brands should also consider reaching out to retail partners for guidance and insights into [...]
Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with over 70% of spending wasted. The goal of trade marketing is to attract new customers and increase sales, not just [...]
Explore the essential tools to ensure sales success and enhance your retail execution with effective scorecards and KPI’s. Scorecards are a project management tool that helps brands track progress, ensure accountability, and execute their go-to-market strategy effectively. They improve communication, align teams, and provide specific instructions to the sales team on how to merchandise [...]
Unlock the secrets to maximizing trade marketing ROI and gain a sustainable advantage in sales and profits. This podcast episode explores trade marketing, emphasizing its importance for brand growth and highlighting the ineffectiveness of many trade funds. It features a discussion on the need for a unified team approach, creative thinking, and a focus [...]
Explore what trade marketing is and see why it is crucial for brands to optimize their trade spending to enhance revenue. Trade marketing, managing trade spending to introduce products to new consumers, is crucial for brand growth and sustainability. Effective trade marketing strategies, such as optimizing trade rates and promotion effectiveness, can significantly impact [...]
Unlock Sales Success with Customer First Strategies Learn how aligning brand values enhances trade marketing effectiveness. Mike Forbes, CEO of Alter Eco Foods, discusses the company’s commitment to sustainability and eco-friendly practices in the chocolate industry. He emphasizes the importance of leveraging strategies from mainstream CPG to help natural brands thrive. [...]
The art and science of getting your products on more store shelves and into the hands of more shoppers - without going bankrupt in the process. Sell more, gain more runway. It’s estimated that 25% of a brand's gross sales are tied to their trade management budget. The challenge is that over 70% of [...]
