Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brand's success relies on how effective your storytelling is. Have you ever wished you had a magic strategy to outperform other brands? Now you do! For any brand that has the discipline to complete this course and bake these strategies into their DNA, you can gain a significant and sustainable competitive advantage. Retail is expensive - its pay to play. You need a healthy foundation to grow your brand on. You also need a secret weapon other brands overlook, ignore, or don’t know about to grow sales and profits.