Skip to content
What Is Trade Marketing
Free Promotion Analysis Tool
What is Category Management
Brand School
Log In
Sign Up
Podcast
Articles / Resources ▼
Content Categories▼
Increase Trade Marketing ROI
Brand Engagement
Category Leadership
Distribution Expansion
Merchandising Effectiveness
Price/Promotion Optimization
Product Performance
Resource Integration
Sales Funnel Magnification
Sales Story Optimization
Sales/Profit Growth
Shopper/Loyalty Engagement
YouTube
Tip Of The Week
Podcast
Video
On Demand Courses
Store
Events/Speaking/Webinar Replays
30 Days To Prosperity Challenge
Search for:
Podcast
Articles / Resources ▼
Content Categories▼
Increase Trade Marketing ROI
Brand Engagement
Category Leadership
Distribution Expansion
Merchandising Effectiveness
Price/Promotion Optimization
Product Performance
Resource Integration
Sales Funnel Magnification
Sales Story Optimization
Sales/Profit Growth
Shopper/Loyalty Engagement
YouTube
Tip Of The Week
Podcast
Video
On Demand Courses
Store
Events/Speaking/Webinar Replays
30 Days To Prosperity Challenge
Search for:
Brand-Building Guides To Confidently Grow And Scale Your Natural Brand
Sort by
Popularity
Sort by
Default Order
Sort by
Name
Sort by
Price
Sort by
Date
Sort by
Popularity
Show
50 Products
Show
50 Products
Show
100 Products
Show
150 Products
11 Key Strategies To Increase Your Market Basket Size And Grow Sales ($19 value – FREE)
$
0.00
Add to cart
Details
Strategic Solutions To Grow Your Brand ($29 value – FREE)
$
0.00
Add to cart
Details
Strategic Selling In A Competitive World ($19 value – FREE)
$
0.00
Add to cart
Details
Trade Management Essentials To Grow And Scale Your Brand ($29 value – FREE)
$
0.00
Add to cart
Details
Retail Scorecard ($19 value – FREE)
$
0.00
Add to cart
Details
Trade Marketing Optimization Checklist ($19 value – FREE)
$
0.00
Add to cart
Details
8 Strategies To Maximize Trade Marketing ROI ($19 value – FREE)
$
0.00
Add to cart
Details
The Essential New Item Checklist – The Recipe For Success ($19 value – FREE)
$
0.00
Add to cart
Details
Top 10 Strategies To Build Sustainable Sales And Profits ($19 value – FREE)
$
0.00
Add to cart
Details
Retail Math Cheat Sheet ($19 value – FREE)
$
0.00
Add to cart
Details
Merchandising Checklist To Grow Sales And Shopper Loyalty ($19 value – FREE)
$
0.00
Add to cart
Details
Maximize Sales With The Right Product Assortment Strategiest ($19 value – FREE)
$
0.00
Add to cart
Details
Using The Consumer Decision Tree To Boost Consumer Loyalty ($19 value – FREE)
$
0.00
Add to cart
Details
Effective Merchandising Strategies That Grow Sales And Delight Shoppers ($19 value – FREE)
$
0.00
Add to cart
Details
Simple Solutions To Maximize Broker Distributor Effectiveness ($19 value – FREE)
$
0.00
Add to cart
Details
What Is Category Management and Why Is It Important ($19 value – FREE)
$
0.00
Add to cart
Details
How To Get On More Store Shelves ($19 value – FREE)
$
0.00
Add to cart
Details
The Essential Promotion Blueprint ($19 value – FREE)
$
0.00
Add to cart
Details
Promotion Analysis Growth Strategies ($19 value – FREE)
$
0.00
Add to cart
Details
Brand Health Assessment Checklist ($19 value – FREE)
$
0.00
Add to cart
Details
Toggle Sliding Bar Area
Loading...
Promotion Efficiency Calculator - How effective is your trade spending?
Hover over the question marks below:
Annual Gross Sales
% Trade Promotion Spending
25
%
Sales % Trade Promotion Spending
$
% Promotion Efficiency Improvement
10
%
Annual Trade Promotional Savings
$
What could you do with the additional $$,$$$?
Now, let’s give you the tools and resources to make this a reality!
Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)
Event Name
Event Detail
Trade Spending
Volume
Event Date
Fixed Costs
Item Incremental Units
Event Weeks
Menu Cost
Item Base Units
Case Rate
Miscellaneous Cost
Brand Incremental Units
Units Per Case
Consumer Cost
Brand Base Units
Feature Promoted Price
In-Store Demo Costs
Item Incremental Dollars
Average Retail Price
Off Invoice Case Rate
Item Base Dollars
Avg. Event Scan Price
Bill Back - Case Rate
Brand Incremental Dollars
Total Cases Shipped
Scan Down Rate Per Unit
Brand Base Dollars
Calculations
Price Discount
%
Event Sales
$
Item Unit Lift
Base Cases
Incremental Sales
$
Item Unit Lift %
%
Incremental Cases
Margin
%
Brand Unit Lift
Total Event Cases
Event Profit
$
Brand Unit Lift %
%
Cost Per Incremental Case
$
Item Dollar Lift
$
Cost Per Shipped Case
$
Forward Buy Cases
Item Dollar Lift %
%
Total Variable Costs
$
Lift (Incremental % of Base)
%
Brand Dollar Lift
$
Total Trade Spending
$
Net Unit Cost
$
Brand Dollar Lift %
%
Email
*
First Name
*
Reset
*
Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
Page load link
Go to Top