Description
Your contribution to profitable sales is more important than your velocity. Learn the difference and why this matters most to retailers!
You are taught to focus on your brands sales velocity. That overlooks what really matters to retailers – the sustainable profits your brand contributes to their category growth. This is the health of your brand, something overlooked by canned topline/cook-cutter templated reports and not taught elsewhere. Master this simple strategy to grow sales and thrive.
You will learn:
- Why the cash you have in the bank has nothing to do with your brand health
- Hint: it’s possible to have a lot of cash on hand and still fail. Learn why this matters and how you can get more runway from your available resources/investments
- 2. How canned topline reports fail to highlight your brands impact on category growth
- Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
- 3. How to help retailers grow category profits with your brand
- Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
- 4. How to improve your brand's value to retailers and investors
- The valuation of your brand determines the terms you use to negotiate with investors. A better valuation opens your brand to more strategic investors and greater opportunity
