Description
Don’t trust your future to anyone BUT you. Learn how to help guide retailers drive sales by making it easy for shoppers to find and buy your brand
Every new item a retailer adds to a category requires that one item be discontinued. Do you want to trust the fait and the future of your brand to anyone BUT you? The simple strategies taught in this course will keep you from being at the mercy of others including your competitors. It can also help position you as a trusted and valued partner to your retailers which could open new doors to incremental opportunities.
You will learn:
- How to maximize sales with the right product assortment
- Shoppers have literally unlimited choices when it comes where they shop. Help your retail partners gain a competitive advantage in a cutthroat industry – why this matters and how this can help you explode sales
- 2. How to avoid a competitor's new item discontinuing your brand
- Do you want anyone BUT you to manage your distribution? Every new product added to a category requires that one be discontinued. Guide retailers to grow sustainable sales with the right product assortment that includes your brand
- 3. How to convert occasional customers to loyal shoppers
- Help your retail partners avoid the pitfalls of disappointing customers and “inviting” them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want – your brand
- 4. Why the Pareto Curve is the worst tool for managing category growth
- Most brands and retailers rely heavily on the 80/20 rule for managing product assortments BUT this frequently overlooks important growth drivers and brands like yours. Learn why this matters and how to avoid allowing someone else to determine your brands fate
