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Simple Solutions To Maximize Broker Effectiveness ($297 value)

Original price was: $297.00.Current price is: $97.00.

Category: Courses

Description

Description

Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth

Do you wish you could get better results from your brokers? Have you ever been frustrated when they are not able to achieve specific results on your behalf?

Brands have a love hate relationship with their brokers. I believe that the best strategy is to have them execute your strategies on your behalf. Brands need to own their strategies and not farm this out to anyone else who is not completely vested in your brands success. This begins with having clear expectations and then holding them accountable – exactly what this course teaches.

You will learn:

The pros and cons of working with a broker or agency
Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
2. Why you need to OWN your brand strategy and not farm it out
Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies – the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
3. How to maximize sales with a broker or agency
A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
4. My favorite strategies for maximizing broker effectiveness
What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success

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Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.

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