Description
Real shopper loyalty is earned not embossed on plastic cards. Learn how to convert occasional customers into loyal brand evangelists!
Shoppers can’t buy your products if they can’t find them. Your merchandising strategy is the first impression shoppers have of your brand.
Do you wish you knew strategies to make it easier for shoppers to find and buy your products? Better yet, how to convert them into loyal brand evangelists. That’s what this course is about. Learn how to grow sales and profits with your merchandising strategy.
You will learn:
- How to make it easy for customers to find your brand
- Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts
- 2. Strategies to grow sales with proper shelf placement
- Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
- 3. Essential on-shelf merchandising strategies your competitors overlook
- Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
- 4. How to convert occasional customers to loyal shoppers
- Help your retail partner avoid the pitfalls of disappointing customers and “inviting” them to shop their competition. Retailers need your help! This begins with giving shoppers what they want including the products they want
- 5. My favorite strategies for maximizing broker effectiveness
- What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
