Description

Market basket size is the most effective way to measure a brand’s true value. Teach retailers how to grow sales and profits with your brand

The sales strategies you have been taught focus only on a single item or brand. They ignore all the other items shoppers buy when they purchase your brand. This broken tired old strategy ignores what matters most to your customers – getting all the items on their list on a single shopping trip.

Have you ever wished you had a sustainable competitive advantage? Well now you do and it all begins with your ability to easily help shoppers get what they want. This is what retailers REALLY want – brands that give them a competitive advantage, sustainable category growth, and more shoppers in their stores. Savvy retailers sometimes reward those brands with incremental opportunity’s not available to all brands. It worked for me and it can work for you. That’s what this course will teach you.

You will learn:

  • That topline sales ignore the value of your shopper
  • Shoppers almost never purchase only one item when in a store. Natural brands attract the best shoppers, they don’t settle – they choose quality products they can trust. They KNOW the value of the products they purchase – your brand. When they buy your products they buy other quality products making them more valuable to the retailer. This is what you SHOULD be paying attention to
  • 2. How canned topline reports fail to highlight your brand's impact on category growth
  • Savvy retailers already know how your brand is performing on their shelves. Sharing the same mundane reports as your competition DOES NOTHING to differentiate your brand. Learn strategies to give retailers what they REALLY want
  • 3. How to help retailers grow category profits with your brand
  • Natural brands contribute more to category growth than their mainstream counterparts. It’s easy for brands with deep pockets to “buy” sales volume BUT this usually pulls profitable growth from the category. Learn how to leverage your brand health to gain preferential merchandising and promotional opportunities
  • 4. How to convert occasional customers into loyal evangelists
  • Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!