Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby. This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]
BevNet Live Featured Speaker Page "“ Category Management Checklist for Entrepreneurial Brands June 15, 2016 New York, NY
Natural organic products are breathing renewed life into center store. They're driving sustainable sales in almost every category as consumers continue to look for healthier alternatives throughout the entire store. The notion that center store should be avoided due to all of the preservatives, artificial colors, chemicals and hard to pronounce additives is no [...]
True category management is the great equalizer between small brands and their more sophisticated competitors. Mastering these skills will give your brand a significant sustainable competitive advantage. Aligning your process with retailers' category management strategy will help you stand out in their eyes and establish you as a true partner and potentially, the category captain. Category [...]
December 1, 2015, By Daniel Lohman, CPSA Progressive Grocer - 2016 Category Management Handbook p20-21 Natural product sales continue to dramatically outpace their conventional (mainstream) counterparts. This is true in most every channel and every category. Americans today are focused on and constantly looking for healthier solutions to improve their lives. The old adage [...]
