Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

21 02, 2019

Success = Brand Strategy + Execution Essentials, Michael J. O’Donnell with The Belmullet Food and Beverage Group

By |2025-10-02T15:04:04-06:00February 21st, 2019|Category Leadership, Podcast|

Unlock the formula for success: brand strategy and execution are the keys to growing your brand effectively. Michael O’Donnell emphasizes the importance of understanding consumers and building brands rather than just products. He highlights the role of cross-merchandising in increasing profitability and the significance of providing actionable insights to retailers. [...]

19 02, 2019

Innovative Strategies To Multiply Sales For Growth

By |2025-10-02T14:59:29-06:00February 19th, 2019|Category Leadership, Podcast|

Unlock innovative strategies to multiply sales and differentiate your brand from the competition in today's market. Category management enables brands to stand out in a crowded market by providing the advanced strategies that big brands use. Dan highlights the need for innovative strategies that prioritize customer needs and the entire [...]

14 02, 2019

The 9 Pillars Of Sales Success to Outshine Competition, Tim Forrest with Tim Forrest Consulting

By |2025-10-02T13:57:27-06:00February 14th, 2019|Brand Engagement, Podcast|

Uncover the pillars of sales success Learn the foundational elements essential for building a lasting brand in the marketplace. Tim Forrest shares the nine pillars of success for food companies, emphasizing the importance of understanding retail channels, customer avatars, demographics along with the need for a compelling business case, innovative [...]

12 02, 2019

Know The Right Products Assortment for Sustainable Sales Growth

By |2025-10-02T13:56:05-06:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Explore the importance of the right products assortment for sustainable sales growth and effective brand management. Category leaders help retailers optimize product assortments to drive sustainable sales. This involves understanding customer behavior and preferences rather than relying solely on sales data. By providing valuable insights and recommendations, brands can differentiate [...]

7 02, 2019

Future Of Healthy Food Nutrition for Generations, Tighe Hutchins with Big Green

By |2025-10-02T13:54:49-06:00February 7th, 2019|Podcast, Sales Story Optimization|

Discover how the future of healthy food is shaping our industry and promoting better nutrition for everyone. Big Green aims to change how people think about food, starting with children. Through their Learning Garden program, they build outdoor gardens in underserved urban schools, fostering community engagement and teaching students about [...]

5 02, 2019

Know Your Numbers to Drive Sales Growth

By |2025-10-02T13:51:51-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Unlock future success by understanding the importance of knowing your numbers for brand growth and retail competition. The mini-course, “Mining the Data Maze,” teaches brands how to create innovative reports that provide actionable insights beyond the canned top-line reports used by others. Personalized analysis featuring your unique shoppers needs, will give you the edge [...]

31 01, 2019

Growing Sales With Mainstream Strategies Explained, Rudi Fischer & Brad Locke with Red’s All Natural

By |2025-10-02T13:50:23-06:00January 31st, 2019|Category Leadership, Podcast|

Find out how to boost your sales using mainstream strategies. Gain knowledge from experts and learn from their mistakes. The principles of brand building and sales growth remain consistent across mainstream and natural. Smaller companies have a competitive advantage in speed and agility, enabling them to quickly respond to retailer feedback and tailor their [...]

29 01, 2019

Maximize Promotion Effectiveness for Increased Sales

By |2025-10-02T13:48:41-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Unlock the secrets to maximize promotion effectiveness and boost your brand's sales with strategic trade marketing insights. Effective trade marketing, particularly promotions, requires a deep understanding of customers and the category to differentiate brands and negotiate win-win deals with retailers. Brands should focus on personalization, consistency, and clear communication of [...]

24 01, 2019

Use Strategies Brands Overlook for Growth

By |2025-10-02T13:47:21-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

Discover how to use strategies brands overlook for innovative sales techniques that drive growth and enhance brand health. Understanding brand health, measured by category growth contribution, is crucial for small brands to differentiate themselves from larger ones. This involves increasing category contribution, optimizing distribution, and running targeted promotions. [...]

22 01, 2019

Blueprint for Category Growth in Retail Strategy

By |2025-10-02T13:45:47-06:00January 22nd, 2019|Podcast, Sales/Profit Growth|

Unlock the Blueprint for Category Growth with effective merchandising strategies to enhance shopper experience and boost sales. Brands should provide planograms and data-backed insights to retailers for optimal product placement. A holistic approach to space management prioritizes the unique consumer and considers retailer goals and consumer shopping habits. [...]

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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