Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

7 05, 2019

Building A Solid Team Essential Strategies, Josh Wand with ForceBrands

By |2025-10-02T15:15:54-06:00May 7th, 2019|Podcast, Sales Story Optimization|

Building a solid team is crucial for any leader. Find out how to assemble a talented group that drives success and innovation. ForceBrands, a talent acquisition firm, connects brands with unique talent in the beverage, food, beauty, and cannabis industries. They offer executive recruiting and a job board, catering to different stages of a [...]

29 04, 2019

Celebrating Real Food The Farmer’s Essential Role, Phil Lempert with Supermarket Guru

By |2025-10-02T15:14:31-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Join us in celebrating real food and the vital role farmers play in our food system and product availability. Phil Lempert discusses the importance of farmers in the natural food industry and the need to support them. He emphasizes the role of retailers in educating consumers about food sources and dietary [...]

23 04, 2019

In-Store Marketing Strategies Every Brand Should Use, Andrew Therrien with Big Orange Productions

By |2025-10-02T15:13:13-06:00April 23rd, 2019|Podcast, Sales Funnel Magnification, Video|

Unlock the potential of your brand with effective in-store marketing strategies that boost sales and gain new customers. In-store product sampling is a highly effective strategy for introducing new products to potential customers. Brands should prioritize retailers as strategic partners, invest in in-store marketing, and collaborate with retailers on cross-selling opportunities. Proper planning and [...]

16 04, 2019

Brand Building Success Strategies for Retail Growth, Mathis Martines with M2 Brands

By |2025-10-02T15:11:58-06:00April 16th, 2019|Category Leadership, Podcast|

Unlock the potential of your brand with effective in-store marketing strategies that boost sales and gain new customers. In-store product sampling is a highly effective strategy for introducing new products to potential customers. Brands should prioritize retailers as strategic partners, invest in in-store marketing, and collaborate with retailers on cross-selling opportunities. Proper planning and [...]

9 04, 2019

Merchandising Tips To Help Shoppers Find & Buy Your Products

By |2025-10-02T15:10:37-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Learn effective strategies to help shoppers find your products and boost sales for your brand across all retail channels. Effective merchandising, driven by consumer behavior insights and strategic product placement, benefits both brands and retailers by boosting sales and customer loyalty. Effective merchandising is crucial for retailers to attract and retain shoppers. [...]

2 04, 2019

Grow Sustainable Sales with Loyal Shoppers Today

By |2025-10-02T15:09:21-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

Discover how to grow sustainable sales with loyal shoppers who celebrate your brand and boost your retail success. Effective merchandising strategies, including understanding the shopper journey and optimizing product placement, are key to building customer loyalty and maximizing sales. A solid merchandising strategy, tailored to customer behavior and retailer needs, [...]

26 03, 2019

Why Most Brands Fail in Today’s Market, Tim Forrest with Tim Forrest Consulting

By |2025-10-02T15:08:05-06:00March 26th, 2019|Podcast, Resource Integration|

Understand why most brands fail and discover key strategies to ensure your products are easily found and purchased. Retail execution, including proper merchandising and availability, is crucial for brand success. Retail audits are essential for brands to understand market conditions, competitor execution, and their own product [...]

19 03, 2019

Increase Market Basket Size to Enhance Profitability

By |2025-10-02T15:06:38-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Learn effective strategies to increase Market Basket Size and maximize the value of each customer visit to your store. Market basket size, the total value of a shopper’s purchases, is a crucial metric for brands. Natural brands, particularly organic ones, drive sustainable sales across categories and channels. By understanding share of wallet and market [...]

12 03, 2019

Maximize Broker Effectiveness for Sales Success

By |2025-10-02T15:05:14-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Learn how to maximize broker effectiveness with proven strategies that can enhance your sales and brand visibility. Brands should remain fully engaged in their sales strategy and provide brokers with necessary tools and information to succeed. This includes understanding consumer profiles, identifying distribution objectives for each store, highlighting brand attributes, [...]

26 02, 2019

The Shocking Truth About Sustainable Packaging Trends To Know, Kelly Williams with Futamura

By |2025-10-02T15:03:10-06:00February 26th, 2019|Podcast, Product Performance|

The Shocking Truth About Sustainable Packaging reveals the importance of aligning your mission with your packaging practices. This podcast episode discusses the challenges of sustainable packaging for brands, highlighting the need for earth-digestible materials over recycling. It emphasizes the inefficiencies of the current packaging supply system and the potential of [...]

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