Bulletproof Your CPG Brand

Empowering Brands | Raising The Bar 

The Bulletproof Your CPG Brand podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. 

Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Discover how to get your brand onto more store shelves and into the hands of more shoppers with expert advice from top CEO’s and leading industry Thought Leaders. You’ll learn how to Future Proof your brand by converting occasional customers into Raving Brand Evangelists so that you can maximize profits while saving valuable time and money. Build authority in your category across all channels by maximizing your Broker Effectiveness, Optimizing Your Trade Spending, improving your Brand Valuations, and getting more runway to Fund Innovation. This show was born out of a quest to answer your most pressing questions – the things that keep you up at night. Hit subscribe, and get ready to add rocket fuel to your growth..

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

Don’t miss out!

Subscribe wherever you get your podcast and be the first to know when the next podcast is ready for you to listen to.

23 07, 2019

The Retail Game – What You Need To Know to Win, Bob Burke with Natural Products Consulting

By |2025-10-02T15:31:56-06:00July 23rd, 2019|Distribution Expansion, Podcast, Video|

Understand The Retail Game – What You Need To Know to thrive in retail Master the rules and enhance your selling strategy. A solid go-to-market strategy is crucial for brands, especially early-stage companies. This involves understanding retailer expectations, conducting market research, and ensuring a sustainable gross margin. A pilot program and market research help [...]

15 07, 2019

Marketing Success Strategies for Building Trust, Meghan Disch with GoodBelly

By |2025-10-02T15:29:58-06:00July 15th, 2019|Podcast, Sales Funnel Magnification|

Unlock your brand's potential with effective Marketing Success Strategies that prioritize customer relationships and authentic communication. Meghan discuss the importance of brands understanding their core customer base. Meghan, with experience in advertising and brand management, highlights the significance of consumer insights in building brand equity and developing effective marketing strategies.  [...]

9 07, 2019

Category Review Strategies to Maximize Sales

By |2025-10-02T15:28:10-06:00July 9th, 2019|Category Leadership, Podcast|

Unlock your brand's potential with effective category review strategies that maximize sales and strengthen retailer relationships. Category reviews are crucial for brands to demonstrate value to retailers by driving sales and profitable shoppers. Beyond topline reports, brands should provide actionable insights and value to differentiate themselves and gain incremental distribution and promotional opportunities. [...]

2 07, 2019

Brand Health Strategies for Success in Business, Whitney Lauritsen & Jason Wrobel with Eco-Vegan Gal & Wellevatr

By |2025-10-02T15:26:58-06:00July 2nd, 2019|Podcast, Resource Integration, Video|

Learn how to maintain strong Brand Health for increased sales and profits while managing the distractions of branding. Jason and Whitney, founders of Wellevatr, discussing veganism, sustainability, and brand authenticity. They emphasize the importance of variety in a vegan diet, transparency in food labeling, and the role of brands in educating consumers.  [...]

25 06, 2019

The Wrong “Expert” Jeopardizes Your Brand Success, Jeff Schmidgall with Bubba’s Fine Foods

By |2025-10-02T15:25:37-06:00June 25th, 2019|Podcast, Sales/Profit Growth|

Avoid the pitfalls of hiring The Wrong 'Expert' Jeopardizes Your Brand Understand the risks to your profitability. Bubba’s Fine Foods started as a grain-free snack mix business. Jeff, who has Crohn’s disease, believes in the power of the paleo diet and emphasizes the importance of real, unprocessed food. The company faced challenges in grocery [...]

18 06, 2019

Profitable Digital Brand Building Strategies that Work, Josh Tabin with Wild Zora and NatchCom

By |2025-10-02T15:24:12-06:00June 18th, 2019|Brand Engagement, Podcast|

Unlock the potential of your business with profitable digital brand building strategies that enhance visibility and growth. Wild Zora started with a dehydrated meat and veggie bar as a healthier alternative to traditional energy bars. The brand’s success can be attributed to a dual strategy of building an online presence and community while gradually [...]

11 06, 2019

Compostable Packaging Solutions Made Simple, Carl Joachim & Dustin Steerman With ePac Flexible Packaging

By |2025-10-02T15:22:30-06:00June 11th, 2019|Podcast, Product Performance|

Explore Compostable Packaging Solutions to elevate your brand while being eco-friendly and efficient in your product delivery. ePac, a company that uses digital printing technology for flexible packaging, aims to disrupt the industry by providing a more accessible and efficient solution for small and medium-sized businesses, offering a concierge-like experience and a print-on-demand model. [...]

4 06, 2019

Know Your Core Customer to Boost Sales Growth, Ethan Hirshberg with Ethans

By |2025-10-02T15:21:07-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Understand the importance of knowing your core customer to drive sales and category growth in retail and beyond. Ethan Hirshberg discusses the journey of creating a line of apple cider vinegar shots. He emphasizes the importance of understanding the target customer, particularly Millennials, and how consumer feedback influenced product development. He highlights the challenges [...]

28 05, 2019

Compostable Packaging Strategy for Sustainable Brands, Kelly Williams with Futamura

By |2025-10-02T15:19:35-06:00May 28th, 2019|Podcast, Product Performance, Video|

Explore an effective Compostable Packaging Strategy to align your brand mission with sustainable packaging solutions*. This podcast episode discusses the concept of “earth digestible” print-on-demand packaging, highlighting its importance in the food industry and its potential to help brands differentiate themselves and increase profits. It emphasizes the challenges faced by emerging brands in accessing [...]

21 05, 2019

Your Branding Promise & Commitment to Excellence, Fred Hart with Interact Boulder

By |2025-10-02T15:18:19-06:00May 21st, 2019|Brand Engagement, Podcast|

Uncover the secrets of effective branding with Your Branding Promise & Commitment to ensure your brand is memorable and trustworthy. A strong brand identity, consistently communicated across all channels, is crucial for product success. Brand design agencies emphasize the importance of a unique visual identity and compelling brand story to differentiate brands and build [...]

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