Founders:
Find Hidden Trade Spend Leaks in 15 Minutes
Most CPG brands don’t have a spend problem — they have a visibility problem. This free guide will help you quickly spot where your trade dollars, deductions, promotions, and retail execution may be quietly draining runway.
Welcome
I created this page as a thank-you for the opportunity to share Bulletproof Your CPG Brand with our CPG community.
If you’re building a CPG brand, you already know how hard it is to stretch limited resources. Every promotion, every deduction, every retail decision, and every execution gap matters.
That is why I’m giving you instant access to The 15-Minute Trade Spend Leak Finder™.
No opt-in. No friction. No email required.
Just download the guide and use it to identify where your brand may be quietly losing cash, margin, and runway.
Download The 15-Minute Trade Spend Leak Finder™
Trade spend is one of the biggest investments most CPG brands make — and one of the easiest places for cash to quietly disappear.
This guide will help you quickly look for hidden leaks across:
- Promotion planning
- Retail execution
- Deduction risk
- Broker communication
- Trade ROI
- Shelf strategy
- Post-promotion review
The goal is simple: help you protect your runway, improve clarity, and compete smarter with the resources you already have.
Start Here: Episode 269
A great place to start with the podcast is Episode 269.
This was the first episode after I rebranded the show to Bulletproof Your CPG Brand, and it explains why most emerging brands don’t need more noise, more generic advice, or more disconnected tactics.
They need clarity.
In this episode, I share three practical strategies any brand can use to extend runway, improve retail execution, and compete at a higher level.
Listen to Episode 269 Extend Your Runway & Boost Retail Sales
Why I Created This Podcast
I launched this podcast because I know how hard it is to build an emerging CPG brand.
As a co-founder of an innovative organic brand, I struggled to find practical resources that explained how to differentiate the brand, stand out on shelf, improve retail execution, and compete with much larger companies.
I had access to advanced category management training from some of the largest brands in the world. Most entrepreneurial brands do not.
So I created Bulletproof Your CPG Brand to help level the playing field.
The goal is to help mission-driven brands gain more runway, avoid expensive mistakes, and earn a stronger seat at the retailer’s table.
Want to Go Deeper?
Explore more than 300 episodes of Bulletproof Your CPG Brand, featuring founders, CEOs, and industry experts sharing practical strategies to help CPG brands grow smarter.
Explore all podcast episodes:
RetailSolved.com/Podcast
“Listening to a half dozen of your podcasts… you can listen to half of those and get an MBA in entrepreneurship.”
— Scott Jensen, CEO of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q
“Scaling a mission-based brand takes a specific playbook. The Bulletproof Your CPG Brand podcast sheds light on getting to shelf and what it takes to succeed.”
— Seth Goldman, Honest Tea, Beyond Meat, and Just Ice Tea