Free 15-Minute CPG Runway Leak Finder™
Find where your brand may be losing cash, margin, and runway.
Sales can be growing while the business quietly gets weaker. Use this founder-first diagnostic to find the loudest leak before you spend more money trying to fix the wrong problem.
The PDF opens in a new tab. Keep this page open and come back when you know what showed up.
Free is the price. The result is the product.
Margin is leaking quietly
Promotions, deductions, fees, inventory, and retail economics can make topline growth look healthier than the cash underneath it.
The plan is breaking in execution
The retailer may have said yes while distribution, assortment, inventory, broker follow-through, placement, or shelf reality tells a different story.
The reports are not answering the decision
A report can be accurate and still miss the shopper, retailer, category, basket, competitive, economic, or field context that changes what you should do next.
Start with the problem in front of you
You do not need everything. You need the smallest useful next step.
Use this page like a clinic, not a resource catalog. Pick the statement that sounds most like what your brand is dealing with right now.
“I know something is leaking. I do not know where.”
Run the 15-Minute CPG Runway Leak Finder™ and identify the loudest pressure point before choosing the fix.
Run the Leak Finder →“My broker is active. Results still are not where I expected.”
Use one broker, one retailer, and one live priority to capture what changed in the field while there is still time to act.
Run the Broker Check →“I know the problem. I need to know what to do next.”
Use the Founder Problem Finder to jump into the right part of 335+ conversations without searching the whole archive.
Find my next step →“I have reports, data, and tools. The decision is still unclear.”
See how Retail Clarity Decision Tools™ turn messy retail information into a decision, owner, action, and repeatable operating view.
Explore Decision Tools →Retail Solved in Practice
The obvious problem is not always the real problem.
These are examples of why diagnosis comes before the fix. In each case, the first report or first conclusion missed part of the decision.
The brand was already in the stores.
The bigger opportunity was hiding inside existing distribution. The wrong assortment was weakening velocity and leaving productive distribution on the table.
Growth looked healthy while the core was quietly eroding.
We eventually helped recover more than $25MM in lost distribution opportunity — but recovering it meant re-earning shelf space and rebuilding momentum that should have been protected.
The report recommended cutting 11 SKUs.
Once the shopper and retailer consequences were added, the recommendation changed. The final outcome was four additional SKUs per store across more than 2,500 stores.
You found the leak. Now build the muscle behind it.
Start with the conversations that match what showed up.
The Founder Problem Finder is the front door into the deeper Bulletproof Your CPG Brand library. You do not need to remember episode numbers. Start with the pressure point and go only as deep as the problem requires.
335+ conversations. The point is not to listen to all of them. It is to find the one lesson that helps with the problem costing you today.
Open the Founder Problem Finder →Now go one level deeper
Match the leak to the smallest useful solution.
Do not open six resources. Pick the one that matches the leak you found and use it on one current decision.
Promotion, margin, or trade-spend leak
Pressure-test the job of the promotion, true event cost, execution, deductions, shopper behavior, retailer gain, and what should change before you repeat it.
Get the Trade Marketing ROI guide →Deduction or post-sale cash leak
Look upstream for preventable causes, improve documentation, challenge invalid claims, and build a stronger prevention rhythm before cash disappears again.
Get the Deduction guide →Shopper visibility or repeat-purchase leak
Use the permission you already earned to learn from replies, reviews, clicks, purchases, conversations, and repeat behavior before you spend more money guessing.
Get the Shopper Signal guide →
Broker, distributor, or shelf-execution leak
Capture field reality with one broker, one retailer, and one live priority. Then turn what changed into a clearer decision, owner, and next action.
Run the 5-Minute Broker Check →
The reports show what happened. The decision is still unclear.
Explore Decision Tools when the team has information but still cannot see what matters most, what changed the interpretation, who owns the action, or what should happen next.
Explore Decision Tools →
Several leaks showed up — or the loudest one is still not clear.
Use CPG Cash Leak Triage™ only when you need help separating symptoms from root causes and deciding what deserves attention first.
See the Triage session →Only if the result is still messy
Several leaks showed up. Which one deserves attention first?
Do not buy another tool, fund another promotion, change partners, or launch a larger project just because one symptom is loud. Triage is the bridge when you need help interpreting what the Leak Finder exposed.
- Separate the symptom from the likely root cause
- Identify the leak that deserves attention first
- Clarify what to stop, continue, measure, or investigate
- Leave with the smallest useful next action
Built from the work, not theory
Practical retail clarity from someone who has sat in more than one seat.
I am Daniel Lohman, CPSA, founder of Retail Solved and host of Bulletproof Your CPG Brand. I built these tools from decades of working across brands, retailers, brokers, distributors, data, category management, shopper strategy, trade, and execution.
That matters because retail problems rarely stay inside one functional box. The report may show the symptom while the missing shopper, retailer, category, basket, economic, competitive, or field context changes the decision.
Start free
Find the leak before you fund the fix.
You do not need to enter a funnel or commit to a program. Start with a useful result. If you already know the problem, use the Founder Problem Finder instead. Then go only as deep as the problem requires.
Instant access. No email required for the Leak Finder or Founder Problem Finder. Results vary. No guarantees.