Free 15-Minute CPG Runway Audit
Find where your brand may be losing cash, margin, and runway.
Sales may be up while cash still feels tight. Use this founder-first diagnostic to identify the promotion, deduction, execution, visibility, or decision-quality leak that may be quietly draining your runway.
Instant access. No opt-in. Built for founder clarity.
Margin leaks
Promotions, pricing, deductions, and retailer programs can lift sales while quietly compressing profit.
Execution leaks
Distribution, inventory, broker follow-through, retail compliance, and shelf execution can erase the strategy.
Decision leaks
Reports show what happened, but not why it happened, what influenced it, or what the team should do next.
Quick walkthrough
Not sure what to do next? Watch this first.
This short video shows you how to use the Leak Finder, how to identify the loudest leak, and how to choose the smallest useful next step without turning the answer into another overwhelming project.
- Find the pressure point that deserves attention first
- Separate the symptom from the likely cause
- Choose the smallest useful next action
You do not need another company-wide project. You need the next useful action for the problem you found.
You found a possible leak. Now choose the next step.
Match the problem to the smallest useful solution.
The Leak Finder identifies where pressure may be coming from. These focused resources help you go one level deeper without turning the answer into another overwhelming project.
Promotion, margin, or trade-spend leak
Use the Trade Marketing ROI guide to check true event cost, rented volume, execution, deductions, and what should change before the next promotion.
Get the promotion ROI guide →Deduction or post-sale cash leak
Use the deduction guide to identify preventable causes, improve documentation, challenge invalid claims, and protect cash after the sale.
Get the deduction guide →Shopper visibility or repeat-purchase leak
Use the Shopper Signal Flywheel guide to learn from replies, reviews, conversations, and behavior before the sales report arrives too late.
Get the shopper signal guide →
Broker, distributor, or retail-execution leak
Use the 5-Minute Broker Advantage Check™ to clarify priorities, capture field intelligence, strengthen follow-through, and turn broker activity into better execution.
Get the Broker Advantage Check →Need deeper accountability, meeting rhythm, and broker partnership strategy? Explore the broker course →
The reports show the issue, but not the decision
Explore Retail Clarity Decision Tools™ when your team has data but still cannot see what to prioritize, who owns the action, or what should happen next.
Explore Decision Tools →
Several leaks showed up—or you are not sure what to fix first
Use CPG Cash Leak Triage™ to interpret the result, identify the most important likely leaks, and clarify the next practical action before funding another solution.
See the Triage session →Not sure which path fits?
Do not guess which leak to fix first.
The Leak Finder helps you see where pressure may be hiding. Triage helps you interpret what showed up before you buy another tool, fund another promotion, change partners, or launch a larger project.
- Identify the most important likely leaks
- Separate symptoms from root causes
- Clarify what to stop, fix, or measure next
- Leave with a focused action plan
Built by a founder, for founders
Practical Retail Clarity from someone who has been there.
I am Daniel Lohman, CPSA, founder of Retail Solved and host of Bulletproof Your CPG Brand. I built the Leak Finder from decades of working with founders, retailers, brokers, distributors, category teams, and brands trying to grow with limited resources.
The goal is not to diagnose everything today. The goal is to find the loudest leak so you can stop guessing and choose the right next step.
Start here
Find the leak before you fund the fix.
Download the free 15-Minute CPG Runway Leak Finder™. Then use the result to choose the smallest practical next step for cash, margin, execution, visibility, or decision quality.
Download the free Leak Finder →Instant access. No email required. Results vary. No guarantees.