Founders:
Find Where Your CPG Brand Is Losing Cash, Margin & Runway
Sales may be up. Cash may still feel tight. This helps you find out why.
Download the free 15-Minute CPG Runway Leak Finder™ and identify where cash, margin, execution, visibility, and decision quality may be quietly draining your runway.
Most Brands Lose Money In One Of Three Places
Margin Leaks
Promotions, trade spend, deductions, pricing, and retailer programs that lift volume but compress profit.
Execution Leaks
Distribution, inventory, broker follow-through, retailer compliance, fulfillment, and shelf-level execution gaps.
Decision Leaks
Reports show what happened, but not why it happened, what influenced it, or what to fix first.
Use This If You Are Trying To Understand Why:
- Sales are up, but cash still feels tight
- Promotions lift volume, but not profit
- Retailers want more support, but margins are tighter
- Deductions or fees keep surprising you
- Distribution is growing, but execution is harder
- Your team is not aligned on what to fix first
Found A Possible Leak? Learn What To Fix First.
The Leak Finder helps you identify where your brand may be losing cash, margin, execution, or decision quality.
The next step is prioritizing the fix.
Join the free live Retail Clarity working session and I’ll show you how to identify which issue may be costing you the most, why it may be happening, and what to fix first.
Why I Created This
I created this page as a practical resource for entrepreneurial CPG founders trying to grow with limited runway.
If you are building a brand right now, pressure is coming from every direction:
Retailers expect more.
Promotions are harder to predict.
Costs are higher.
Shoppers are more cautious.
Deductions quietly drain cash.
Execution gaps can erase momentum.
And bigger competitors can absorb mistakes that smaller brands cannot.
That is why clarity matters.
Before you raise more money, cut the wrong thing, or fund another promotion, find where cash, margin, and execution may already be leaking inside your business.
Start Here: Episode 269
A great place to start with the podcast is Episode 269.
This was the first episode after I rebranded the podcast to Bulletproof Your CPG Brand, and it explains the bigger mission behind Retail Solved:
Help entrepreneurial CPG brands extend runway, improve retail execution, compete smarter, and gain more leverage from the resources they already have.
Most brands don’t need more noise, more generic advice, or more disconnected tactics.
They need clarity.
In Episode 269, I share practical strategies any brand can use to extend runway, improve execution, and compete at a higher level.
Listen to Episode 269 Extend Your Runway & Boost Retail Sales
Why I Created Retail Solved
I launched this work because I know how hard it is to build an emerging CPG brand.
As a co-founder of an innovative organic brand, I struggled to find practical resources that explained how smaller brands could differentiate, stand out at retail, improve execution, protect margin, and compete with much larger companies.
I had access to advanced category management training from some of the largest brands in the world.
Most entrepreneurial brands do not.
So I created Bulletproof Your CPG Brand and Retail Solved to help level the playing field.
The goal is simple:
Help mission-driven brands gain more runway, avoid expensive mistakes, earn a stronger seat at the retailer’s table, and thrive so that they can make the impact they were created to make.
Keep Learning With Bulletproof Your CPG Brand Podcast
Explore more than 300 episodes of Bulletproof Your CPG Brand Podcast, featuring founders, CEOs, and industry experts sharing practical strategies to help CPG brands grow smarter.
Explore all podcast episodes: RetailSolved.com/Podcast
“Listening to a half dozen of your podcasts… you can listen to half of those and get an MBA in entrepreneurship.”
— Scott Jensen, CEO of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q
“Scaling a mission-based brand takes a specific playbook. The Bulletproof Your CPG Brand podcast sheds light on getting to shelf and what it takes to succeed.”
— Seth Goldman, Honest Tea, Beyond Meat, and Just Ice Tea
Want More Retail Clarity?
Connect with me on LinkedIn and send me the word RUNWAY if you want the Leak Finder or help thinking through where to start.