Description
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth
Do you wish you could get better results from your brokers? Have you ever been frustrated when they are not able to achieve specific results on your behalf?
Brands have a love hate relationship with their brokers. I believe that the best strategy is to have them execute your strategies on your behalf. Brands need to own their strategies and not farm this out to anyone else who is not completely vested in your brands success. This begins with having clear expectations and then holding them accountable – exactly what this course teaches.
You will learn:
- The pros and cons of working with a broker or agency
- Most brands have a love hate relationship with their brokers. This is due primarily to poor communication and unrealistic expectations. Learn what you need to know to get a high ROI from your broker
- 2. Why you need to OWN your brand strategy and not farm it out
- Brands should NEVER farm out their go-to-market strategy. You put all your creativity, passion, and love into creating a product that is going to change the world. Your go-to-market strategy should be every bit as creative. Brokers tend to use cookie cutter strategies – the same strategies they use for all brand they represent. Learn how this can impact your brands and why this matters
- 3. How to maximize sales with a broker or agency
- A broker is an extension of your brand. They are your external sales team. They can be a tremendous resource when managed correctly. Learn strategies to drive sales while holding them accountable
- 4. My favorite strategies for maximizing broker effectiveness
- What gets measured gets done! Having the right tools and strategies to guarantee effective retail execution is your key to success
