Description

Retail is expensive. Learn how to build a thriving brand and avoid the pitfalls that derail and even bankrupt brands.

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. Learn what you need to know to level the playing field and WIN the retail game!

You will learn:

  • What retailers expect – the rules of the game
  • Hint: Rules were made to be broken BUT you can’t do that IF you don’t know what the rules are. Learn what’s expected of you so you can maximize creative opportunities others overlook
  • 2. The critical things every brand MUST do well
  • Retailers want three things – more sales, more shoppers, and a competitive advantage. The law of reciprocation. When you help them achieve their goals, savvy retailers will return the favor
  • 3. What retailers REALLY need
  • Retailers need insights, actionable insights. Few brands help guide their retailer partners to drive sustainable sales by leveraging the strength of their brand. Learn to be more than just another brand on a retailer's shelf. Become a category leader
  • 4. How to use data to tell a compelling story others overlook
  • Knowing how to tell a compelling story with numbers is critical to your success. I’ve used these strategies to push big brands around my entire career and you can too