Description
Shoppers can't buy your products if they can't find them. Flawless execution of your brand strategy is critical to your survival
Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough – you need follow through to ensure sales success. Learn simple tips and tricks to maximize each and every selling opportunity.
You will learn:
- How poor in-store execution is THE quickest way to kill a brand
- Hint: There is a better way to make it easy for shoppers to buy your products! Customers hate shopping trips that feel like scavenger hunts. Poor in store execution is a huge reason brands fail. This includes out-of-stocks and much more. Learn how to not disappoint your customers
- 2. Strategies to grow sales with proper shelf placement
- Don’t leave your merchandising to anyone BUT you. Retailers cannot possibly be experts on every shopper and on every item in their store. They need your help
- 3. Essential on-shelf merchandising strategies your competitors overlook
- Shoppers are constantly judging you. Your merchandising is a reflection of your brand. Inconsistent, hard to find, and poorly merchandised products reduce sales and increase shopper confusion and frustration
- 4. How to convert occasional customers into loyal evangelists
- Give shoppers what they want and make it easy for them to find it. Sounds simple and it is. Traditional strategies overcomplicate the shopper's journey. Let’s fix this!
