Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up +1.9%. Natural food represents 7.7% of total and is up + 11.0% while Organic is up 16.9%. Put another way, the small sliver of sales that represent natural organic products are responsible for sustainable category growth.
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Want A Competitive Edge? The Recipe For Success
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
Empowering Brands | Raising The Bar
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