RETAIL SOLVED
If you’re a natural food brand, you’re in the right place.
WELCOME!
The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand!
Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.
Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores.
Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.
The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf.
Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond.
Empowering Brands | Raising The Bar
Watch this 1min snippet with Gail Becker – CAULIPOWER
Here's why you should listen – brand-building success strategies and much more!
Brand Secrets and Strategies – Retail Solved Podcast
Ever wish you could get expert advice to build and scale your brand? Now you can!
CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts!
“I was one of the three people who created the discipline of Category Management in the early 1990s and subsequently upgraded it to CatMan 2.0 in 2017. During my long association with the category management community, no one has been a more consistent, creative or committed contributor to the discipline than Dan Lohman. His work especially with the natural, organic and heathier foods community has been nothing short of inspirational because he has adapted the principles of category management and its collaborative ethic to a community which does not have all of the data advantages that large conventional manufacturers and retailers have. Dan's lifelong focus on helping companies in this increasingly important and growing segment benefit from the concept of category management has helped more companies succeed than even he realizes”
– Gordon Wade, Industry Thought Leader And An Original Category Management Creator
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“Dan has keen insights into both the plant-based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is a great interviewer!”
– Seth Tibbott, Founder, And Chairman, Tofurky
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“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
– Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!”
– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast
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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”
– Seth Goldman, Honest Tea, and Beyond Meat
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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers. Dan is the go to resource for natural brands – a tremendous resource for entrepreneurial brands.”
– Bill Bishop, Chief Architect, Brick Meets Click, and Williard Bishop Consulting
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“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”
– Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC
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“Dan has a brilliant mind, a solid, in depth, understanding of category management. I was impressed with his outstanding analytical abilities..”
– Denny Robinson, Retail Category Management, Sprouts Farmers Market (formerly Sunflower)
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“Dan brings insights that manufacturers and retailers can act on to improve sales and profitability. More that most in the natural products industry, Dan can provide you with actionable intelligence that can improve both your top line and your bottom line.”
– Bill Crawford, Retail Marketing Services Director New Hope 360
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“Dan, Thank you for giving me hope again. I believe that our brand and the mission behind it is important. I know that we provide a unique solution to consumers who really need us because they write to us and tell us so. Listening to your courses over the past two days gives me hope that we can stay on shelf and compete with the big boys even though we are bootstrapped. Before I met you I was growing weary and questioning whether we could survive. Thank you for sharing your incredible guidance with brands like mine so we can help people lead healthier and happier lives. It is an incredible service to humanity.”
– Laura Katleman, Founder BHU Foods
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“Dan provides his community proven strategies to help them get their products onto more store shelves and into the hands of more shoppers. This is possible by developing a more intimate bond with your ideal customer, much the same as you you would a close friend. Personalization is at the heart of this strategy in a world where most brands talk AT their customers, never really getting to know them. The ability to leverage the unique shopper insights of your ideal customer with your retail partners is how you can gain a sustainable and substantial competitive advantage. It’s selling 101 at the macro level”
– Doug Brown, CEO Sales Strategies, Former President, Tony Robbins & Chet Holmes Company
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“Dan has a wealth of knowledge and is so generous with his time and passion for the industry! I would not be where I am today without the help and guidance from people like Dan Lohman”
– Andrew Therrien, Director of Business Development, Big Orange Productions
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Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well, now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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Podcast Episodes and Guests
| SECRETS | TITLE | FIRST NAME | LAST NAME | COMPANY |
|---|---|---|---|---|
| 268 | Where To Find New Customers To Grow Sales And Profits | Diana | Fry | Retail Voodoo and Gooder Podcast |
| 267 | Simple Strategies To Easily Attract The Perfect Buyer | Tracy | Enos | Linked Acceleration |
| 266 | How To Instantly Gain An Unfair Competitive Advantage | Gordon | Wade | Retail Performance Group |
| 265 | Leverage Local Resources To Get A Competitive Edge | Michael | Bevis | City County Of Denver |
| 264 | Effective Deduction Management Strategies To Maximize Cashflow Grow Sales Scale Your Brand | Yuval | Selik | Promomash |
| 263 | Ron Karr – Velocity Mindset® – Strategies To Explode Sales And Eliminate Risk | Ron | Karr | Velocity Mindset® |
| 262 | Why A Data Driven e-Commerce Strategy Is Critical To Your Success | Mike | Beggs | AMZ Advisers |
| 261 | How To Build A Connected Community & Gain Loyal Shoppers | Michael | Haase | Plant Jammer |
| 260 | Market Domination Begins With Knowing Your Ideal Customer | Seth | Greene | Market Domination LLC & Sharkpreneur Podcast |
| 259 | Explode Sales By Unlocking Your Profitability – Win-Win Selling | Doug | Brown | Business Success Factors |
| 258 | Proven Strategies To Drive Sales Growth At Retail | Scott | Sensenbrenner | Enzymedica |
| 257 | 30 Days To Prosperity – 31: Conclusion: You Are Now A Category Leader | Daniel | Lohman | Brand Secrets and Strategies |
| 256 | 30 Days To Prosperity – 30: Help Your Retail Partners – What Retailers REALLY Want! | Daniel | Lohman | Brand Secrets and Strategies |
| 255 | 30 Days To Prosperity – 29: Look For And Close Category Gaps And Opportunities | Daniel | Lohman | Brand Secrets and Strategies |
| 254 | 30 Days To Prosperity – 28: How To Create A Sustainable Advantage For Your Business, Know Your Competitors Strategies | Daniel | Lohman | Brand Secrets and Strategies |
| 253 | 30 Days To Prosperity – 27: Master Story Telling The Power Of A Unified Voice | Daniel | Lohman | Brand Secrets and Strategies |
| 252 | 30 Days To Prosperity – 26: How To Develop Performance Indicators To Maximize Results | Daniel | Lohman | Brand Secrets and Strategies |
| 251 | 30 Days To Prosperity – 25: How To Ensure Flawless Execution Using Scorecards | Daniel | Lohman | Brand Secrets and Strategies |
| 250 | 30 Days To Prosperity – 24: How To Use Management By Objective To Maximize Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 249 | 30 Days To Prosperity – 23: Be Laser Focused, Say “No” to Distractions | Daniel | Lohman | Brand Secrets and Strategies |
| 248 | 30 Days To Prosperity – 22: Maximize Productivity, Prioritize Important Tasks And Block Time | Daniel | Lohman | Brand Secrets and Strategies |
| 247 | 30 Days To Prosperity – 21: How To Know The Value Of Your Promotions – Prioritize Trade Marketing | Daniel | Lohman | Brand Secrets and Strategies |
| 246 | 30 Days To Prosperity – 20: Knowledge Is Power, How To Win At Retail | Daniel | Lohman | Brand Secrets and Strategies |
| 245 | 30 Days To Prosperity – 19: How To Become An Expert In Your Retail Partner | Daniel | Lohman | Brand Secrets and Strategies |
| 244 | 30 Days To Prosperity – 18: How To Make And Sell Products Your Customers Want To Buy | Daniel | Lohman | Brand Secrets and Strategies |
| 243 | 30 Days To Prosperity – 17: How To Use Fact-Based Selling To Give Your Brand A Sustainable Edge | Daniel | Lohman | Brand Secrets and Strategies |
| 242 | 30 Days To Prosperity – 16: How To Use Data Analytics – The Roadmap To Future Sales And Profits | Daniel | Lohman | Brand Secrets and Strategies |
| 241 | 30 Days To Prosperity – 15: How To Become A Trusted And Respected Retailer Partner – A Category Leader | Daniel | Lohman | Brand Secrets and Strategies |
| 240 | 30 Days To Prosperity – 14: Identify Your Ideal Retail Partner, Including On-Line | Daniel | Lohman | Brand Secrets and Strategies |
| 239 | 30 Days To Prosperity – 13: Use Clarity And Consistency To Amplify Your Message | Daniel | Lohman | Brand Secrets and Strategies |
| 238 | 30 Days To Prosperity – 12: How To Make It Easy For Shoppers To Find And Buy Your Brand | Daniel | Lohman | Brand Secrets and Strategies |
| 237 | 30 Days To Prosperity – 11: How To Become A Great Story Teller – Engage Customers | Daniel | Lohman | Brand Secrets and Strategies |
| 236 | 30 Days To Prosperity – 10: How To Create A Thriving Engaged Community Around Your Brand | Daniel | Lohman | Brand Secrets and Strategies |
| 235 | 30 Days To Prosperity – 9: How To Convert Your Dream Customers Into Loyal Evangelists | Daniel | Lohman | Brand Secrets and Strategies |
| 234 | 30 Days To Prosperity – 8: Master Your Why – What Problem Do You Solve | Daniel | Lohman | Brand Secrets and Strategies |
| 233 | 30 Days To Prosperity – 7: How To Know The True Cost Of Your Products | Daniel | Lohman | Brand Secrets and Strategies |
| 232 | 30 Days To Prosperity – 6: How To Hire Wisely To Fill Strategic Skill Gaps | Daniel | Lohman | Brand Secrets and Strategies |
| 231 | 30 Days To Prosperity – 5: How To Develop Strategic Goals With Accountability | Daniel | Lohman | Brand Secrets and Strategies |
| 230 | 30 Days To Prosperity – 4: How To Set Yourself Up For Success In Business | Daniel | Lohman | Brand Secrets and Strategies |
| 229 | 30 Days To Prosperity – 3: Surround Yourself With Trusted Advisors and Experts | Daniel | Lohman | Brand Secrets and Strategies |
| 228 | 30 Days To Prosperity – 2: Understand How Your Business Works | Daniel | Lohman | Brand Secrets and Strategies |
| 227 | 30 Days To Prosperity – 1: How To Launch A Profitable Food Business | Daniel | Lohman | Brand Secrets and Strategies |
| 226 | 30 Days To Prosperity – How To Profitably Scale A Food Business In 2021 And Beyond – Introduction | Daniel | Lohman | Brand Secrets and Strategies |
| 225 | Turnkey Strategies To Grow Sales And Improve Shopper Engagement | Karen | Frame | Makeena |
| 224 | Can Shoppers Trust Your Brand? | Jaclyn | Bowen | Clean Label Project |
| 223 | How To Boost Shopper Engagement And Explode Sales | Oli | Bridge | bonjoro |
| 222 | Distributor Horror Stories, How Can We Fix Our Broken Food System | Lois & Bob | Gamerman | Soft Stuff Distributors |
| 221 | How To Explode Sales With Authentic Gratitude | Daniel | Lohman | Brand Secrets and Strategies |
| 220 | How Are Shoppers Navigating The New Normal? | Jessica | Malach | Social Nature |
| 219 | How A Connected Community Can Help You Explode Sales While Fighting Hunger | Amanda | Rodriguez | Startup CPG |
| 218 | Retail Horror Stories – How To Avoid Problems That Derail Brands | Daniel | Lohman | Brand Secrets and Strategies |
| 217 | Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic | Charlie | Knight | Mr Lee’s Noodles |
| 216 | How To Build A Thriving Natural Brand With Limited Resources | Mark | Samuel | IWON ORGANICS |
| 215 | The Secret To Effective Promotion Management Is … | Yuval | Selik | Promomash |
| 214 | Making It Easier To Scale – Proven Strategies From Around The Globe | Charlie | Knight | Mr Lee’s Noodles |
| 213 | Foodservice Is Not Dead It’s Different And It Wants To Boost Your Natural Brand | Stephanie | Lind | Elohi |
| 212 | Lessons On Challenging A Giant And Becoming A Cherished Brand | Gail | Becker | CAULIPOWER |
| 211 | Brand Success Begins With A Compelling Story, Determination, & Dogged Persistence | Adam | Bremen | Keto Krisp |
| 210 | Fixing Our Broken Food System Beginning With Natural And Local | Chloe | Sorvino | Forbes |
| 209 | Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand | Jessica | Malach | Social Nature |
| 208 | 4 Points To Building And Scaling A Brand In The Era Of COVID | Kevin | Webber | Fourpoints®Bar & Basecamp Co-Pack |
| 208 | 4 Points To Building And Scaling A Brand In The Era Of COVID | Patrick | Webber | Fourpoints®Bar & Basecamp Co-Pack |
| 208 | 4 Points To Building And Scaling A Brand In The Era Of COVID | Jeff | Kingsbury | Fourpoints®Bar & Basecamp Co-Pack |
| 207 | An Effective Trade Promotion Strategy Begins With A Solid Business Plan | Michael | J. O’Donnell | The Belmullet Food and Beverage Group |
| 206 | Thinking Beyond Equity – Alternative Funding Solutions That Will Help You Weather The Storm | Jessica | Bates | Dwight Funding |
| 205 | The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World | Matthew | Caspersz | Cha's Organics |
| 204 | Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet | Birgit | Cameron | Patagonia Provisions |
| 203 | How To Explode Brand Sales With The Right Strategic Investor | Stu | Strumwasser | Green Circle Capital Partners |
| 202 | Proven Strategies To Increase Your Market Basket Size And Grow Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 201 | How To Explode Sales During A Pandemic | Adam | Hertel | Summit Sales Consulting |
| 200 | 11 Proven Strategies To Increase Your Market Basket Size And Grow Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 199 | How To Keep Your Brand Alive Today And Tomorrow And What Comes Next | Andrew | Therrien | Big Orange Productions |
| 198 | How Natural Brands Are Adapting To The Pandemic | Jessica | Malach | Social Nature |
| 197 | How To Maximize The REAL Value Of Your Brand To Increase Sales And Profits | Eric | Skae | The Bricktown Group |
| 196 | Leveraging Wisdom to Unlock the Full Potential of Your Leadership and Brand | Brad | Barnhorn | Brad Barnhorn |
| 195 | The Secret Of Thriving Through A Crisis Begins With Knowing What Your Customer REALLY Want | Mike | Berland | Decode_M |
| 194 | 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness | Daniel | Lohman | Brand Secrets and Strategies |
| 193 | Your Brand Is A Reflexion Of Your Community | Alex | Sanfilippo | Creating A Brand |
| 192 | Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health | Kim | Kirchherr | K2 Outcomes |
| 191 | How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers | Phil | Lempert | Supermarket Guru |
| 190 | Promotion Analysis Growth Strategies To Maximize Your Trade Marketing ROI | Daniel | Lohman | Brand Secrets and Strategies |
| 189 | How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves | Sarah | Davidson | ECRM |
| 189 | How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves | Joe | Tarnowski | ECRM |
| 189 | How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves | Brandon | Leong | RangeMe |
| 188 | C-Suite Brand-Building Strategies For Natural Food Brands | Jeffrey | Hayzlett | C-Suite |
| 187 | Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For | Daniel | Lohman | Brand Secrets and Strategies |
| 186 | What Role Should Trade Marketing Play In Your Growth Strategy | Daniel | Lohman | Brand Secrets and Strategies |
| 185 | In Search Of The Wild Tofurky And The Evolution Of The Hottest Food Trend | Seth | Tibbott | Tofurky |
| 184 | 5 Top Strategies To Save Money By Dramatically Reduce Deductions | Daniel | Lohman | Brand Secrets and Strategies |
| 183 | How Do You Future Proof Your Store In Uncertain Times | Daniel | Lohman | Brand Secrets and Strategies |
| 182 | Top Strategies To Dramatically Reduce Deductions And Save Money | Daniel | Lohman | Brand Secrets and Strategies |
| 181 | Creative Solutions That Make Organic Shelf Stable | Tom | Valenzuela | Desert Lakes Technologies |
| 181 | Creative Solutions That Make Organic Shelf Stable | Richard | Newman | Oregon DryTech |
| 181 | Creative Solutions That Make Organic Shelf Stable | Greg | Newman | Desert Lakes Technologies |
| 180 | Building Community By Informing And Educating The Natural Products Industry | Heather | Wainer | Whole Foods Magazine |
| 179 | Trade Marketing Strategies That Grow Sales And Profits | Daniel | Lohman | Brand Secrets and Strategies |
| 178 | How To Merge Two Distinct Cultures Into A Beloved Brand | Evan | Holod | Michel et Augustin’s |
| 177 | How To Plan And Forecast Sales In Uncertain Times | Daniel | Lohman | Brand Secrets and Strategies |
| 176 | Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That | Daniel | Lohman | Brand Secrets and Strategies |
| 175 | Creative Strategies To Make Your Brand Discoverable To Retailers In Uncertain Times | Brandon | Leong | RangeMe |
| 174 | How To Future Proof Your Brand In Uncertain Times | Daniel | Lohman | Brand Secrets and Strategies |
| 173 | Salvaging Expo West – The Power Of Networking | Daniel | Lohman | Brand Secrets and Strategies |
| 172 | How To Use Digital Effectively To Tell Your Brand Story | Jeffrey | Fierberg | Sora Digital |
| 171 | How Your Compostable Packaging Strategy Can Increase Sales And Profits | Daniel | Lohman | Brand Secrets and Strategies |
| 170 | The Inconvenient Truth About Single Use Packaging | Kelly | Williams | NaturesFlex |
| 169 | How To Instantly Gain A Competitive Edge In Business | Daniel | Lohman | Brand Secrets and Strategies |
| 168 | Industry Insights Into Key Trends And Growth Drivers | Jon | Springer | Winsight |
| 167 | NatchCom – The Top Digital Strategies Natural Brands Need To Grow And Scale | Daniel | Lohman | Brand Secrets and Strategies |
| 166 | Produce Is The Gateway To Health, Vitality And Center Store Sales Success | Lori | Taylor | The Produce Moms |
| 165 | How To Maximize Brand Sales At Natural Products EXPO West | Daniel | Lohman | Brand Secrets and Strategies |
| 164 | How To Swim With The Sharks On Shark Tank – Lessons Learned | Dustin | Finkel | KAPOP |
| 163 | How To Convert Your Occasional Shoppers Into Loyal Evangelists | Daniel | Lohman | Brand Secrets and Strategies |
| 162 | How To Get More Profitable Distribution To Grow Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 161 | How To Get Your Brand On More Store Shelves | Daniel | Lohman | Brand Secrets and Strategies |
| 160 | How To Reach Your 2020 Vision For Your Brand | Daniel | Lohman | Brand Secrets and Strategies |
| 159 | Sage Advice From Natural Industry Icon’s Revisited | Daniel | Lohman | Brand Secrets and Strategies |
| 158 | How To Turn Your Data Into Explosive Sales Growth | Meaghan | Connell | Praxis Metrics |
| 158 | How To Turn Your Data Into Explosive Sales Growth | AJ | Yager | Praxis Metrics |
| 157 | The 2 Best Tools To Ensure Sales Success | Daniel | Lohman | Brand Secrets and Strategies |
| 156 | Essential Strategies To Maximize Your Trade Marketing ROI | Kurt | Kaiser | ViaggioTrade |
| 155 | What Is Trade Marketing And Why Does It Matter | Kurt | Kaiser | ViaggioTrade |
| 154 | How To Be An Authentic Brand With A Soul | Justin | Foster | Root + River |
| 154 | How To Be An Authentic Brand With A Soul | Emily | Soccorsy | Root + River |
| 153 | How To Become An Indispensable Brand | Mitch | Duckler | FullSurge |
| 152 | Food Biz Success Strategies | Sari | Kimbell | Food Business Success |
| 151 | Full Circle Sustainability – Sales Success Customer First Strategies | Mike | Forbes | Alter Eco |
| 150 | Creative Produce Solutions – Building Blocks For The Products You Love | Kristyn | Lawson | Krissy Farms |
| 149 | Building A Solid Framework For Sustainable Brand Growth | Katie | Mleziva | Real Food Brands |
| 148 | Edible Upcycling, Finding New Uses For Food “Waste” | Daniel | Kurzrock | ReGrained |
| 147 | Why Brands Need To Become Good Citizens To Win Over Future Shoppers | David | Lemley | Retail Voodoo |
| 146 | Accelerate Sales With Authentic Expert Advice | Daniel | Karsevar | Plant Based Solutions |
| 145 | The Blueprint To Mastering The Shelf With In-Store Execution | Christopher | Ambarian | Promomash |
| 145 | The Blueprint To Mastering The Shelf With In-Store Execution | Yuval | Selik | Promomash |
| 144 | Creative Disruptive Retail Strategies That Put The Shopper First | Mike | Fogarty | Choice Market |
| 143 | Explode Sales With Effective Trade Show Strategies | Daniel | Lohman | Brand Secrets and Strategies |
| 142 | Sales Success Begins With A Solid Business Plan | Michael | J. O’Donnell | The Belmullet Food and Beverage Group |
| 141 | Simple Strategies To Amplify Sales Through Effective Broker Management | Daniel | Lohman | Brand Secrets and Strategies |
| 140 | Trade Marketing Strategies That Grow Sales And Profits | Daniel | Lohman | Brand Secrets and Strategies |
| 139 | Explosive Growth – The Result Of A Solid Brand Position | Suzie | Yorke | Love Good Fats |
| 138 | Cultivating Your Future Customers | Nona | Evans | Whole Kids And Whole Cities Foundation |
| 137 | The Future Of Retail | Walter | Robb | Stonewall Robb and Whole Foods Market |
| 136 | The Retail Game – What You Need To Know | Bob | Burke | Natural Products Consulting |
| 135 | Marketing Success Strategies – What Every Brand SHOULD Do | Meghan | Disch | GoodBelly |
| 134 | Category Review Strategies To Grow Sales And Profits | Daniel | Lohman | Brand Secrets and Strategies |
| 133 | Brand Health Begins With Your Wellness Elevated | Whitney | Lauritsen | Whitney Lauritsen, Eco-Vegan Gal, Jason Wrobel, Wellevatr |
| 133 | Brand Health Begins With Your Wellness Elevated | Jason | Wrobel | Whitney Lauritsen, Eco-Vegan Gal, Jason Wrobel, Wellevatr |
| 132 | Choosing The Wrong “Expert” Jeopardizes Your Brand | Jeff | Schmidgall | Bubba's Fine Foods |
| 131 | Profitable Digital Brand Building Strategies | Josh | Tabin | Wild Zora and NatchCom |
| 130 | Compostable Packaging Solutions To Reduce Packaging Pollution | Dustin | Steerman | ePac Flexible Packaging |
| 130 | Compostable Packaging Solutions To Reduce Packaging Pollution | Carl | Joachim | ePac Flexible Packaging |
| 129 | Knowing Your Core Customer Is Critical To Your Success At Retail | Ethan | Hirshberg | Ethan's |
| 128 | The Secret Compostable Packaging Strategy Your Brand Needs To Know | Kelly | Williams | Futamura |
| 127 | Your Branding Must Convey Your Promise And Commitment To Excellence | Fred | Hart | Interact Boulder |
| 126 | A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth | Dustin | Finkel | KaPop |
| 125 | Building A Solid Team Is A Critical Component Of Every Brand’s Success | Josh | Wand | ForceBrands |
| 124 | Your success as a brand begins with a farmer. Celebrating real food | Phil | Lempert | Supermarket Guru |
| 123 | Essential In-Store Marketing Strategies That Put Customers First And Grow Sales | Andrew | Therrien | Big Orange Productions |
| 122 | What Retailers REALLY Want – Brand Building Success Strategies | Mathis | Martines | M2 Brands |
| 121 | Make It Easy For Shoppers To Find Your Products | Daniel | Lohman | Brand Secrets and Strategies |
| 120 | Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 119 | Why Most Brands Fail – The Roadmap To Sales Success | Tim | Forrest | Tim Forrest Consulting |
| 118 | Focus On Shopper’s Market Basket Size To Exponentially Increase Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 117 | Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth | Daniel | Lohman | Brand Secrets and Strategies |
| 116 | The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales | Kelly | Williams | Futamura |
| 115 | Success = Brand Strategy + Execution | Michael | J. O’Donnell | The Belmullet Food & Beverage Group |
| 114 | Innovative Proven Strategies To Exponentially Multiply Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 113 | The 9 Essential Pilles Of Sales Success | Tim | Forrest | Tim Forrest Consulting |
| 112 | Help Shoppers Find Your Products With The Right Assortment | Daniel | Lohman | Brand Secrets and Strategies |
| 111 | Real Food For Everyone, The Future Of Healthy Food | Tighe | Hutchins | Big Green |
| 110 | Know Your Numbers – The Blueprint For Success | Daniel | Lohman | Brand Secrets and Strategies |
| 109 | Growing natural sales with mainstream strategies | Brad | Locke | Red's All Natural |
| 109 | Growing natural sales with mainstream strategies | Rudi | Fischer | Red's All Natural |
| 108 | Maximize Promotion Effectiveness To Grow Sales | Daniel | Lohman | Brand Secrets and Strategies |
| 107 | To sell more and grow beyond other brands in your category, you need to use strategies they overlook | Daniel | Lohman | Brand Secrets and Strategies |
| 106 | A Blueprint To Ensure Category Growth | Daniel | Lohman | Brand Secrets and Strategies |
| 105 | Brands need to have a clear and compelling message that resonates with shoppers | Daniel | Lohman | Brand Secrets and Strategies |
| 104 | The Essential New Item Checklist – The Recipe For Success | Daniel | Lohman | Brand Secrets and Strategies |
| 103 | Amazon success secrets | Jeff | Cohen | Seller Labs |
| 102 | Sales success begins with story telling that resonates with humans | Beau | Haralson | Human Design |
| 101 | The most important customer you need to focus on | Ted | Ning | LOHAS and Bodhi Tree |
| 100 | 100th Episode Insider secrets | Seth | Goldman | Honest Tea and Beyond Meat |
| 100 | 100th Episode Insider secrets | Gary | Hirshberg | Stonyfield |
| 100 | 100th Episode Insider secrets | Sheryl | O'Loughlin | Rebbl and Clif Bar |
| 100 | 100th Episode Insider secrets | Kyle | Garner | Organic India |
| 100 | 100th Episode Insider secrets | Miyoko | Shinner | Miyoko's Kitchen |
| 100 | 100th Episode Insider secrets | Chuck | Muth | Beyond Meat |
| 99 | The most important sales management success strategies | Bob | Burke | Natural Products Consulting |
| 98 | The importance of mission beyond the brand | Jeffery | Hollender | Sustain Natural and Seventh Generation |
| 97 | Disrupting the category by cleaning it up | Greg | Steltenpohl | Califia Farms and Odwalla |
| 96 | Breaking through the barriers every brand faces | Charles | Coristine | Lesser Evil |
| 95 | Breaking through the barriers every brand faces | Mathew | Parry | The Good Crisp |
| 94 | Reinventing favorite foods | Miyoko | Schinner | Miyoko's Kitchen |
| 93 | Profitably bridging the gap between perimeter and center store | Doug | Brent | Made In Nature |
| 92 | What's behind the hottest trend in retail | David | Benzaquen | Plant Based Solutions and Ocean Hugger Foods |
| 91 | Disrupting the category by looking to the future for innovation | Justin | Gold | Justin's |
| 90 | Proven strategies to maximize trade marketing ROI | Daniel | Lohman | Brand Secrets and Strategies |
| 89 | The importance of having a sold digital brand selling strategy | Madeline | Haydon | Nutpods |
| 88 | Proof that becoming a category leader opens doors and grows sales | Russ | Forester | Hain Celestial |
| 87 | Why it’s critical to build your brand with a sturdy foundation | Peter | Burns | ONE Brands, Justins, and Hain Celestial |
| 86 | Hard work, persistence, and curiosity, the prescription for success | Zak | Normandin | DIRTY LEMON and Little Duck Organics |
| 85 | Revitalizing a tired category using advanced strategies | Adam | Lowry | Ripple Foods and Method |
| 84 | The importance of perseverance and overcoming obstacles | David | Perkins | Beetnik Foods |
| 83 | Demystifying organic by focusing on healthy regenerative soi | Jeff | Moyer | Rodale Institute and Regenerative Organic |
| 82 | Why knowing the health of your brand is critical to your survival | Daniel | Lohman | Brand Secrets and Strategies |
| 81 | Connecting generations with love and a passion for real food | Greg | Fleishman | Foodstirs and Purely Righteous Brands |
| 80 | The recipe for success for scaling your brand | Jeff | Greenberg | The Kitchen Coop |
| 79 | How a family recipe became a thriving brand | Vincent | Kitirattragarn | Dang Foods |
| 78 | Leveraging mainstream best practices to build two legacy natural brands | Scott | Jensen | Rhythm Superfoods and Stubb's Legendary Bar-B-Q |
| 77 | The Perfect recipe for growth, knowing your numbers + authentic love for your hive | Leigh | Keith | Perfect Bar |
| 77 | The Perfect recipe for growth, knowing your numbers + authentic love for your hive | Bill | Keith | Perfect Bar |
| 76 | Proven merchandising strategies used by category leaders that win over retailers | Daniel | Lohman | Brand Secrets and Strategies |
| 75 | How a disruptive start-up revived a dieing category and became a top sellng brand | Joel | Clark | Kodiak Cakes |
| 74 | Using the consumer decision tree to boost shopper loyalty | Daniel | Lohman | Brand Secrets and Strategies |
| 73 | Fun – the essential ingredient for brand success | Dave | Hirschkop | Dave’s Gourmet |
| 72 | Powerful retail insights to give brands a competitive advantage Part 2 | Kevin | Coupe | Morning News Beat |
| 71 | Powerful retail insights to give brands a competitive advantage Part 1 | Kevin | Coupe | Morning News Beat |
| 70 | Online brand strategies to accelerate sales | Jennifer | Krupey | NatchCom |
| 70 | Online brand strategies to accelerate sales | Jim | Moscou | NatchCom |
| 69 | “Improving global health by building a better food system” | Brandon | Martin | Local Roots Farms |
| 68 | Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers | Daniel | Lohman | Brand Secrets and Strategies |
| 67 | Resources for emerging brands | Julie | Pryor | Food Marketing Institute (FMI) |
| 66 | A brand-building coaching session | Elliott | Rader | Gluten Free Bar |
| 66 | A brand-building coaching session | Marshall | Rader | Gluten Free Bar |
| 65 | A strong vibrant community raises the tide for natural brands | Doug | Helbig | Colorado Food Works |
| 65 | A strong vibrant community raises the tide for natural brands | Zach | Greenberg | Colorado Food Works |
| 64 | Innovation and revolution is at the heart of successful brands | Neil | Grimmer | Habit and Plum Organics |
| 63 | Effective brand messaging focused on community building | John | Grubb | Summit Venture Management and SRG |
| 62 | Proven strategies to level the playing field and win at retail | Todd | Kluger | Lundberg Family Farms |
| 61 | Success strategies for Natural Retailers, the life blood of natural brands | Corinne | Shindelar | Independent Natural Food Retailers Association and The Climate Collaborative |
| 60 | The importance of remaining relevant at retail and with shoppers | Michael | Sansolo | Sansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Council |
| 59 | Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth | Steve | Hughes | Sunrise Strategic Partners and Boulder Brands |
| 58 | Start with a Mission in mind – what big brands can learn from disruptive natural brands | Kyle | Garner | Organic India and Climate Collaborative |
| 57 | Communication, the importance of a unified and powerful brand message | Steve | Hoffman | Compass Natural Marketing |
| 56 | How a vision quest evolved into an iconic brand | Caryl | Levine | Lotus Foods / OSC2 / The Climate Collaborative |
| 55 | Making a lasting change – a legacy to be proud of | Katherine | DiMatteo | Sustainable Food Trade Association / Climate Collaborative / Organic Trade Association |
| 54 | What retailers really want — insider secrets to getting on shelf | Mathis | Martines | Enlightened / Formerly Kroger |
| 53 | The power of perseverance and mission focus | Megan | Reamer | Jackson's Honest |
| 52 | Selling Secrets from a master storyteller | Jon | Sebastiani | Sonoma Brands and Krave |
| 51 | How an unsung hero changed the way we celebrate food | Ahmed | Rahim | Numi Organic Tea and OSC2 |
| 50 | Killing It – Life lessons of humility, love and inspiration | Sheryl | O'Loughlin | REBBL and Cliff Bar |
| 49 | What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf | Daniel | Lohman | Brand Secrets and Strategies |
| 48 | One brand making a difference and changing the world | Chip | Heim | The Soulfull Project |
| 48 | One brand making a difference and changing the world | Megan | Shea | The Soulfull Project |
| 47 | Regenerative business – the future of natural | Neil | Blomquist | Sustainable Solutions |
| 46 | Community is the magic ingredient behind every brand's success | Alex | Hanifin | Naturally Boulder and Alpine Start Foods |
| 45 | The importance of a solid fact-based business strategy | TJ | McIntyre | BOBO'S |
| 44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Chuck | Muth | Beyond Meat |
| 44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Alex | Hanifin | Naturally Boulder and Alpine Start Foods |
| 44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Megan | Reamer | Jackson's Honest |
| 44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
| 43 | Success = retailers + brands partnering to satisfy shoppers | Ben | Friedland | Lucky’s Market and Whole Foods |
| 42 | Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters | Gary | Hirshberg | Stonyfield |
| 41 | Understanding what drives the beating heart of natural | Robbie | Vitrano | Good Spread and NatchCom |
| 40 | Grow sustainable sales with expert advice | John | Craven | BevNet |
| 39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Adam | Brohimer | Category Partners |
| 39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Tom | Barnes | Category Partners |
| 39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
| 38 | Mission based brand success stories | Seth | Goldman | Honest Tea and Beyond Meat |
| 37 | Shoppers want products they can feel good about that support a healthier planet | Lara | Dickinson | OSC2 and Numi Tea |
| 36 | The importance of a compelling selling story to get your brand on store shelves | John | Foraker | Once Upon A Farm and Annies |
| 35 | Sales extend beyond retailer's shelves | Chuck | Muth | Beyond Meat and Coca Cola |
| 34 | Plant Based growth strategies | Mike | Cooke | Daiya and Diamond Foods and PepsiCo |
| 33 | Increase brand awareness and social activism with digital strategies | Justin | Perkins | Care2 and OloMomo |
| 32 | Sage Wisdom with The Supermarket Guru | Phil | Lempert | Supermarket Guru |
| 31 | Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
| 30 | How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want | Daniel | Lohman | Brand Secrets and Strategies |
| 29 | TURNKEY SALES STORY STRATEGIES | Daniel | Lohman | Brand Secrets and Strategies |
| 28 | Driving sales without distraction. How making time for your customers is the key to more sales | Connor | Gillivan | Freeeup |
| 27 | Defining the Differences between the Natural Organic and the Mainstream Shopper – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
| 26 | Story telling secrets, brand messaging strategies to amplify your brand | Bobby | Umar | Raeallan and UniLever |
| 25 | The cornerstone of every successful brand – distribution what you need to know to grow sales | Daniel | Lohman | Brand Secrets and Strategies |
| 24 | The 10 most important things every brand MUST do to be successful | Daniel | Lohman | Brand Secrets and Strategies |
| 23 | Salesmanship 401 – In depth sales strategies every brand must use | Andrew | Therrien | Big Orange Productions |
| 22 | Trust begins with ethical claims you can proudly stand behind | Risa | Schulman | Tap-Root |
| 21 | Shoppers want Trust and Transparency – the cornerstone of the natural channel | Robert | Craven | MegaFood |
| 20 | Sustainable packaging, what you need to know and how to emphasize it in your brand messaging | Reyna | Bryan | Elk Packaging |
| 19 | Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers! | Daniel | Lohman | Brand Secrets and Strategies |
| 18 | Discussing Local and Clean Label growth trends | Jefferson | Heatwole | Shenandoah Valley Organic |
| 17 | The #1 reason most brands fail and how to avoid this fatal mistake | Daniel | Lohman | Brand Secrets and Strategies |
| 16 | The creative strategy to introduce your brand to retailers | Joe | Tarnowski | ECRM |
| 16 | The creative strategy to introduce your brand to retailers | Sarah | Davidson | ECRM |
| 15 | The future of natural and the the Whole Foods Person of the year | Laurie | Peterson | Whole Foods Magazine |
| 14 | How to maximize sales with brokers | Bryan | Bootka | Beyond Brokering and MadeOf |
| 13 | Food Startups success stories | Matt | Aaron | Food Startups Podcast |
| 12 | Selling outside the box in alternative markets | John | Pagliaro | Mexican Healthy Prod Summit |
| 11 | Sales growth strategies that focus on shopper satisfaction | Tim | Joseph | Maple Hill Creamery |
| 10 | Retail horror stores – retail pitfalls to avoid | Daniel | Lohman | Brand Secrets and Strategies |
| 9 | Your brands first impression – packaging that drives sales | Kelly | Williams | FPK Resources |
| 9 | Your brands first impression – packaging that drives sales | Tom | Dunn | FPK Resources |
| 8 | Brand building strategies that work by putting the shopper first | Joel | Warady | Enjoy Life Foods |
| 7 | Effective Merchandising Strategies to grow sales and shopper loyalty | Matt | Brogie | Repsly |
| 6 | Brand strategies to drive sales at retail | Bill | Bishop | Brick Meets Click and Willard Bishop Consulting |
| 5 | Top 10 strategies to build sustainable sales and profits | Daniel | Lohman | Brand Secrets and Strategies |
| 4 | The Why – “Why this matters” | Daniel | Lohman | Brand Secrets and Strategies |
| 3 | Check list for Entrepreneurial Brands | Daniel | Lohman | Brand Secrets and Strategies |
| 2 | Strategies to help your natural organic brand stand out on a crowded retailers shelf | Daniel | Lohman | Brand Secrets and Strategies |
| 1 | Introduction to BRAND SECRETS AND STRATEGIES Podcast | Daniel | Lohman | Brand Secrets and Strategies |
Empowering Brands | Raising The Bar
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