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SECRETS 211 Brand Success Begins With A Compelling Story, Determination, & Dogged Persistence – Adam Bremen With Keto Krisp

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Bootstrapping goes well beyond financing. It also includes sweat equity and doing things other brands won’t - like a commitment to personally talk with as many customers and stores as possible. This is how you convert customers into loyal shoppers!

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FREE Trade Promotion ROI Calculator:

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Free brand-building resources to help you grow and scale

Turnkey Sales Story Strategies FREE ON-DEMAND COURSE

Why Most Brands Fail – The Roadmap To Sales Success FREE ON-DEMAND COURSE

Essential In-Store Customers First Marketing Strategies FREE ON-DEMAND COURSE

How To Drive Profits With Sustainable Packaging FREE ON-DEMAND COURSE

The Retail Game – What You Need To Know With Bob Burke FREE ON-DEMAND COURSE

Sales Success Begins With A Solid Business Plan FREE ON-DEMAND COURSE

How To Turn Your OnLine Data Into Explosive Sales Growth FREE ON-DEMAND COURSE

2016 Category Management Handbook Page 20 & 21

Brand Secrets And Strategies YouTube Channel

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Wish You Had Blueprint To Maximize Your Promotion ROI?

Now You Do!

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sustainable sales and profits.

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap? Well, now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking, and know the answers to, the weekly newsletter, articles, and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want, and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By Daniel Lohman, CPSA|2021-10-17T19:51:05-06:00September 14th, 2020|Podcast, Sales Story Optimization, Video|

About the Author: Daniel Lohman, CPSA

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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Promotion Efficiency Calculator - How effective is your trade spending?

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% Trade Promotion Spending 25%

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% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.