Important: Brand Secrets and Strategies has been rebranded to Retail Solved. Please swap all BrandSecretsandStrategies.com URL’s with RetailSolved.com. This is now the Bulletproof Your Brand podcast. Thank you for listening!

Know your why! How does your mission (your why) align and resonate with your customers? Communicate in a single voice with the same passion, enthusiasm, and authenticity as the founder. Build a connected community, a loyal tribe of your ideal customers

Welcome to day 8: How To Master Your Why - What Problem Do You Solve.

The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.

If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss anything. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.

I want to take a moment to recap the last episode How To Know The True Cost Of Your Products

Turnkey course
Start with why -- how great leaders inspire action | Simon Sinek | TEDx talk on YouTube

Big brands & solution providers commoditize customers
The focus of all my content and all my strategies - why this matters - rich product attribution - uncover actionable insights other overlook

Webinar How Are Shoppers Navigating The New Normal?https://RetailSolved.com/NewNormal

For additional inspiration listen to podcast episodes:
SECRETS 38 Seth Goldman With Honest Tea & Beyond Meat, Mission Based Brand Success Stories

SECRETS 58 Kyle Garner With Organic India & Climate Collaborative, Start With A Mission In Mind - What Big Brands Can Learn From Disruptive Natural Brands

SECRETS 161 How To Get Your Brand On More Store Shelves, Dan Lohman With Brand Secrets And Strategies

SECRETS 50 Sheryl O’Loughlin With REBBL & Clif Bar, Killing It - Life lessons Of Humility, Love & Inspiration Most work to live. The inspired live to work with bold mission-driven visions that fuel their souls. A true leader is someone who humbly nurtures the creative spark within others to be more and do more. Mission and purpose are their guiding principles

Tip of the day:

I’ve recorded the video which has illustrations and additional information I can’t share on an audio podcast. You can watch the accompanying video on on the podcast webpage and you can get there by going to RetailSolved.com/Session234. In tomorrows show we’ll talk about How To Convert Your Dream Customers Into Loyal Evangelists. This episode will build on today’s conversation. Thanks for listening and I look forward to seeing you in the next show.